Recruitment Data Analysis: Source of Hire & Cost Efficiency

Recruitment Data Analysis

Source of Hire, Cost Efficiency, and Portal Utilization Report

Executive Summary

Total of 29 hires completed across all channels.

Overall recruitment spend stands at ₹1,35,000.

55% of hires were acquired through Zero Cost channels (Referrals, Direct, Ace).

Naukri remains the top performing single source (28% of hires).

Hiring Breakdown by Source

Naukri (28%) leads as the primary external source, followed closely by Referrals (24%) and Direct Hires (24%).

Paid vs. Zero Cost Channels

More than half of the organization's growth was driven by organic, zero-cost channels like Referrals and Direct Hires, indicating strong employer branding.

Total Portal Expenditure

Naukri consumes the largest portion of the budget (₹80k), followed by Indeed (₹50k). Internshala is a minor cost component (₹5k).

Cost Per Hire Comparison

Indeed is the most expensive channel at ₹25,000/hire. Internshala is highly efficient at ₹1,667/hire, while Naukri sits in the middle at ₹10,000/hire.

Naukri.com Utilization Data

CV Access Usage: 559 used out of 2000 available.

Job Postings: 13 used out of 20 available.

Naukri Resource Efficiency

We are underutilizing the CV database (only 28% used). However, job posting utilization is healthy at 65%.

While Paid Portals drive volume, our Cost Efficiency is driven by the 55% of hires acquired at Zero Cost.

Recruitment Analysis Insight

Conclusions & Recommendations

Evaluate Indeed: With the highest Cost Per Hire (₹25k), ROI should be reviewed.

Maximize Internshala: Very efficient (₹1.6k/hire). Consider increasing usage for junior roles.

Leverage Naukri Assets: Increase CV database mining to utilize the paid quota (currently 28%).

Sustain Organic Growth: Continue incentivizing Referrals to maintain the >50% zero-cost ratio.