DAPS Advertising Ltd.: Integrated Ad Agency Pitch Deck

DAPS Advertising Ltd.

Investor Presentation & Pitch Deck

Who We Are & Our Purpose

Founded in 1999 in Kanpur, DAPS Advertising Limited is an integrated advertising agency bridging the gap between traditional and digital media. Accredited by the Indian Newspaper Society (INS), we specialize in crafting high-impact campaigns across Print, Electronic, and Outdoor channels. Our purpose is to provide optimal advertising solutions that maximize client reach through a blend of established media buying and innovative communication strategies.

Milestones & Achievements

1999: Incorporated as DAPS Advertising Private Limited, establishing strong roots in Uttar Pradesh.

2012-2016: Recognized for excellence; awarded 'Best Agency' by Hindustan Media Ventures.

2018: Converted to a Public Limited Company to scale operations and governance.

2022: Successfully launched SME IPO, listing on BSE SME Platform to fuel expansion.

Operations & Media Capabilities

<ul style="list-style-type: none; padding: 0;"> <li style="margin-bottom: 20px; padding-left: 20px; border-left: 4px solid #e74c3c;"><strong>Print Media:</strong> High-visibility placements in National & Regional Newspapers and Magazines.</li> <li style="margin-bottom: 20px; padding-left: 20px; border-left: 4px solid #e74c3c;"><strong>Electronic Media:</strong> Strategic slots for TV Commercials and Radio (FM) campaigns.</li> <li style="margin-bottom: 20px; padding-left: 20px; border-left: 4px solid #e74c3c;"><strong>Outdoor Media:</strong> Hoardings, LED Vans, and Event Roadshows in high-traffic zones.</li> </ul>

Key Clients & Sectors

<ul style="list-style-type: none; padding: 0;"> <li style="margin-bottom: 20px; padding-left: 20px; border-left: 4px solid #2980b9;"><strong>Diverse Portfolio:</strong> Serving Construction, Electronics, FMCG, Automobile, and Education sectors.</li> <li style="margin-bottom: 20px; padding-left: 20px; border-left: 4px solid #2980b9;"><strong>Nationwide Reach:</strong> Executing pan-India campaigns through strategic media buying partners.</li> <li style="margin-bottom: 20px; padding-left: 20px; border-left: 4px solid #2980b9;"><strong>Operational Efficiency:</strong> Managing large-scale visibility with a lean, expert team.</li> </ul>

Industry Context: Global Economic Growth

The advertising industry is heavily correlated with economic GDP growth. While advanced economies faced slower growth in 2022, emerging markets like India showed resilience. As per IMF data in our prospectus, India's GDP growth momentum supports a robust environment for increased ad spending power compared to global averages.

Financial Performance

Our revenue has shown significant recovery post-pandemic. From Rs. 8.03 Crores in FY21, we rebounded to Rs. 18.77 Crores in FY22. The company maintains a positive growth trajectory with robust EBITDA margins and consistent profitability, ensuring sustained operational cash flow.

Growth Strategy & Projections

<strong>Digital Expansion:</strong> Aggressively entering the DOOH market, projecting 25% revenue growth from digital screens.

<strong>Government Contracts:</strong> Targeting DAVP empanelment to secure high-volume government tenders.

<strong>Sector Penetration:</strong> Projecting increased market share in high-value sectors like Construction and Aviation.

Leadership & Recognition

Akhilesh Chaturvedi (Chairman): 20+ years of experience, driving business strategy and design.

Dharmesh Chaturvedi (MD): Expert in HR management and media liaisoning since inception.

Paresh Chaturvedi (CFO): Oversees financial strength and legal compliances.

Recognition: Accredited by INS; 'Best Agency' awards for highest edition business.

Partner with DAPS for over 25 years of advertising expertise. From print to digital, we amplify your brand's voice across India.

DAPS Advertising Ltd. | Kanpur, Uttar Pradesh