# DAPS Advertising Ltd.: Integrated Ad Agency Pitch Deck
> Explore DAPS Advertising Ltd.'s journey since 1999. Learn about our print, electronic, and outdoor media capabilities, financial growth, and digital DOOH strategy.

Tags: advertising-agency, pitch-deck, investor-presentation, media-buying, digital-advertising, indian-market, sme-ipo, dooh
## DAPS Advertising Ltd. Overview
* Founded in 1999 in Kanpur, India.
* Accredited by the Indian Newspaper Society (INS).
* Specializes in Print, Electronic (TV/Radio), and Outdoor media.

## Milestones & Corporate History
* **1999:** Incorporation as a Private Limited company.
* **2012-2016:** Awarded 'Best Agency' by Hindustan Media Ventures.
* **2018:** Converted to a Public Limited Company.
* **2022:** Successful SME IPO and listing on the BSE SME Platform.

## Media Capabilities
* **Print:** Placements in National and Regional newspapers.
* **Electronic:** Strategic slots for TV commercials and FM radio.
* **Outdoor:** Hoardings, LED Vans, and high-traffic roadshows.

## Sectors Served
* Construction, Electronics, FMCG, Automobile, and Education.
* Nationwide reach through strategic media buying partners.

## Financial Performance
* Significant recovery post-pandemic.
* **FY21 Revenue:** Rs. 8.03 Crores.
* **FY22 Revenue:** Rs. 18.77 Crores.
* Maintains positive EBITDA margins and consistent profitability.

## Growth Strategy
* **Digital expansion:** Entering the Digital Out-of-Home (DOOH) market with a projected 25% revenue growth.
* **Government Contracts:** Targeting DAVP empanelment for high-volume tenders.
* **Sector Penetration:** Expanding market share in Aviation and Construction.

## Leadership Team
* **Chairman:** Akhilesh Chaturvedi (20+ years experience).
* **Managing Director:** Dharmesh Chaturvedi (Operations & Liaison).
* **CFO:** Paresh Chaturvedi (Financial & Legal Compliance).
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