JBSEEL Website Rebuild Tender Response - Cambridge Xyz

JBSEEL Website Rebuild

Tender Response by Cambridge Xyz

March 2026

Confidential – Prepared for JBSEEL Procurement Team

Executive Summary

Cambridge Xyz proposes a modern, flexible WordPress-based website platform for JBSEEL that enhances programme discoverability, improves marketing agility, and provides a strong technical foundation for future growth.

WordPress Multisite

Manage main site + campaign landing pages from one platform

Elementor Pro

Non-technical teams build pages with reusable templates

Programme Finder

Enhanced filtering by subject, mode, duration & location

4-Phase Delivery

Discovery → Design → Build → Launch over 18–22 weeks

£150,000

18–22 Weeks

65+

About Cambridge Xyz

5+ Years

working with JBSEEL

Google Premier Partner 2026 — Top 1–3% of Google Ads specialists

Company Credentials Overview

100+ Websites Delivered

Across education, professional services, e-commerce and logistics

Hundreds of Landing Pages

Built for high-performing digital ad campaigns

Google Premier Partner

Recognised for excellence in large-scale digital advertising, 3rd time in 5 years

5+ Years with JBSEEL

Managing Google Ads, understanding the executive education audience deeply

Cambridge Xyz approaches this project with a detailed understanding of JBSEEL's digital marketing ecosystem.

Key Benefits for JBSEEL

Programme Discoverability

Enhanced finder with smart filters by subject, mode, duration & location

Marketing Agility

Launch campaign landing pages without developer support

Conversion Optimisation

Mobile-first UX design to improve enquiry & enrolment rates

Future-Ready Search

Optimised for traditional SEO and AI-driven search (GEO & AEO)

Ecosystem Integration

Connects with Microsoft Dynamics CRM, GA4, GTM and more

Scalable Platform

Modular architecture grows with new campaigns and programmes

Platform Architecture

WordPress Multisite

Main site + Campaign microsites + Client landing environments

Elementor Pro Design System

Global templates, reusable components, role-based editing

Advanced Custom Fields (ACF Pro)

Structured programme data model

Programme Finder

Custom query architecture, AJAX filtering, Redis caching

Performance & Security

LiteSpeed Cache, Cloudflare CDN, Wordfence, Amazon S3 backups

Integrations

Microsoft Dynamics CRM

Google Analytics 4 / GTM

Cookiebot (GDPR)

Hotjar / Crazy Egg

Bing Webmaster Tools

Programme Discovery System

Programme Finder & Content Architecture

Smart Filtering

Filter by subject area, delivery mode, duration, location and sector

Mobile-First Design

Slide-up search panel on mobile using thumb-friendly interactions; AJAX-driven real-time results without page reload

Scalable Catalogue

Built to support 65+ programmes now, scaling to 100+ with no performance loss; filtering response under 800ms

Programme

Leadership & Strategy

Mode

In-person | Blended | Online

Duration

2 days – 12 weeks

Location

Cambridge | London | Online

Sector

Leadership, Finance, Technology

Price

From £2,500

Start Date

April 2026

Apply Now

Structured using Advanced Custom Fields Pro — consistent, governed, reusable

UX, Design & Accessibility

Design Process

Stakeholder Workshops

Low Fidelity Wireframes

High Fidelity Prototypes (Figma)

Design Approval

Build Phase Begins

Design Standards

Mobile-first, responsive across all breakpoints

WCAG 2.1 AA accessibility compliance

Screen reader & keyboard navigation support

Touch-optimised interactions and buttons

Consistent brand alignment (Cambridge Judge)

Tools & Governance

Adobe XD / Figma for prototyping

Elementor Pro component library

Reusable programme page blocks

Locked template sections for design integrity

Role-based editor permissions

Design approval stage gate — build does not begin until JBSEEL formally approves all prototypes.

SEO, GEO & Search Strategy

Traditional SEO

Pre-migration full URL audit using Screaming Frog & Google Search Console

301 redirect mapping to preserve search equity

Clean URL architecture, XML sitemaps, canonical tags

Optimised programme page headings (H1/H2/H3 hierarchy)

Internal linking strategy to strengthen topical authority

AI Search Readiness (GEO & AEO)

Generative Engine Optimisation — structured for ChatGPT, Gemini, Perplexity

Thematic content clusters: Leadership, Strategy, Digital Transformation

FAQ schema & Answer Engine Optimisation for featured snippets

Entity-based content structuring (programmes, faculty, subjects)

📊

Google Search Console + GA4

Continuous monitoring post-launch

📍

Looker Studio Dashboards

Monthly insights for JBSEEL teams

🤖

LLM Visibility Monitoring

Periodic AI search presence checks

4-Phase Delivery Roadmap

Phase 1

Discovery & Technical Validation

3–4 weeks

£30,000

Stakeholder workshops

Technical & SEO audit

Programme data modelling

Phase 2

UX Design & Prototypes

4–5 weeks

£35,000

Low & high fidelity wireframes

Programme finder UX

WCAG 2.1 AA accessibility check

Phase 3

Platform Development

8–10 weeks

£70,000

WordPress Multisite build

ACF programme data model

Integrations & content migration

Phase 4

Testing, Launch & Optimisation

3–4 weeks

£15,000

QA, cross-browser testing

Analytics configuration

Team training & handover

£150,000

18–22 Weeks

Ongoing Support — SLA Tiers

Foundation

Tier 3: Essential Support

£2,000

WordPress core & plugin updates

Security monitoring (Wordfence)

Hosting & uptime monitoring

Basic campaign support

Recommended

Tier 2: Enhanced Support

£3,500

All Tier 3 services

Campaign landing page creation

Technical troubleshooting

Periodic UX & optimisation recommendations

Premium

Tier 1: Strategic Partnership

£5,500

All Tier 2 services

Ongoing UX & design for new pages

Priority development access

Proactive platform optimisation

All SLA tiers operate on 12-month agreements. Unused hours rollover up to 30 days.

Why Cambridge Xyz?

Ready to discuss this proposal further?

Contact: Paul Williams

paul@cambridgexyz.com

0800 433 2951

Cambridge Xyz — Google Premier Partner 2026 | Confidential