# JBSEEL Website Rebuild Tender Response - Cambridge Xyz
> Discover Cambridge Xyz's comprehensive WordPress-based website rebuild proposal, featuring advanced program discovery, UX design, and SEO strategy.

Tags: website-rebuild, wordpress-multisite, ux-design, digital-strategy, seo-strategy, tender-response, marketing-agility
## JBSEEL Website Rebuild: Tender Response
- **Project Scope**: Modern, flexible WordPress-based platform for JBSEEL.
- **Timeline**: 18-22 week delivery cycle.
- **Budget**: Total investment of £150,000.

## Executive Summary
- **Platform**: WordPress Multisite with Elementor Pro for non-technical content management.
- **Key Feature**: Advanced Programme Finder with AJAX filtering by subject, mode, and location.

## Company Credentials
- **Experience**: 5+ years partnering with JBSEEL; 100+ websites delivered.
- **Certification**: Google Premier Partner 2026 (Top 1-3% of specialists).

## Platform Architecture & Integrations
- **Tech Stack**: ACF Pro, Redis caching, Cloudflare CDN, Wordfence security.
- **Integrations**: Microsoft Dynamics CRM, GA4, GTM, Cookiebot, and Hotjar.

## Design & Accessibility
- **Standards**: WCAG 2.1 AA compliance, mobile-first responsive design.
- **Process**: Stakeholder workshops followed by Figma prototyping and formal approval gates.

## SEO & AI Search Strategy
- **Traditional SEO**: Full URL audit, 301 redirect mapping, and structured H1/H2 hierarchy.
- **Modern Search**: Generative Engine Optimisation (GEO) for ChatGPT and Gemini; FAQ schema for Answer Engine Optimisation (AEO).

## Delivery Roadmap
- **Phase 1 (£30k)**: Discovery and technical validation.
- **Phase 2 (£35k)**: UX Design and accessible prototyping.
- **Phase 3 (£70k)**: Platform development and content migration.
- **Phase 4 (£15k)**: Testing, training, and launch.

## Ongoing Support (SLA)
- **Tier 1 (Premium)**: £5,500/mo - Strategic partnership and priority development.
- **Tier 2 (Recommended)**: £3,500/mo - Campaign landing page creation and technical troubleshooting.
- **Tier 3 (Foundation)**: £2,000/mo - Security monitoring and core updates.
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