AI Presentation Tools: Search Term & Campaign Analysis
Analyze search intent and keyword performance for AI slide generators. Learn how 'Free' and 'No Login' keywords drive conversions in PPC campaigns.
Search Terms Analysis: AI Presentation Tools
Campaign Performance Report | December 16 - December 22, 2025
Campaign Overview: The Funnel
A total of 52 unique search terms generated 771 impressions. While the Click-Through Rate (CTR) represents 8.17%, the conversion funnel narrows significantly to 21 total conversions.
Dominant Search Themes
The search queries reveal a strong user preference for specific AI tools over generic terms. 'Gamma' and 'Tome' appear frequently alongside generic 'PowerPoint' variations. Users are specifically hunting for 'Free' tools and 'No Login' barriers, indicating a highly cost-conscious audience.
Top Impressions vs. Clicks
Terms linked to 'Gamma app' generated the highest volume of impressions (42) but result in relatively low click volume (2 clicks), suggesting high competition or low ad relevance for branded terms.
High Performing Keywords (CTR)
'ai slide generator': 42.86% CTR (3 Clicks / 7 Impr).
'ai powerpoint generator free': High intent, generated conversions.
'ppt maker ai': 50% CTR (1 Click / 2 Impr) and 100% Conversion Rate.
'slides ai': 12.5% CTR with moderate volume (16 Impr).
Search intent is heavily skewed toward 'Free' and 'No Sign Up' solutions. Terms including 'Free' converted at a significantly higher rate than generic terms.
Insight based on High Conversion Rate Keywords
Cost per Conversion Analysis
The cost to acquire a user varies wildly. While 'ai powerpoint generator free' brought in conversions, they were more expensive (€6.06) compared to 'free slide creator ai' (€1.41).
The 'Gamma' Phenomenon
The term 'Gamma' appears in multiple high-impression search variations (gamma app, gamma ai, gamma ppt). However, generic brand search showed lower CTR (4.76%) compared to specific intent-based searches, suggesting users are aware of the brand but comparing options.
Zero-Click Wasted Spend & Effort
'ai for presentation maker from text': 2 Impressions, 0 Clicks.
'tome ppt': 1 Impression, 0 Clicks (Competitor terms not converting).
Broad terms like 'beautiful ai demo' generated impressions but failed to capture clicks, indicating a need for better ad copy matching.
Strategic Recommendations
1. Increase bids on 'Free' and 'Generator' keywords which show high conversion rates. 2. Add negative keywords for competitor terms like 'Tome' if CTR remains 0%. 3. Optimize ad copy to specifically highlight 'No Login' features to match user intent.
- marketing-strategy
- ai-tools
- search-intent
- ppc-analysis
- keyword-research
- campaign-report
- digital-marketing