# AI Presentation Tools: Search Term & Campaign Analysis
> Analyze search intent and keyword performance for AI slide generators. Learn how 'Free' and 'No Login' keywords drive conversions in PPC campaigns.

Tags: marketing-strategy, ai-tools, search-intent, ppc-analysis, keyword-research, campaign-report, digital-marketing
## Search Terms Analysis: AI Presentation Tools
* Performance report for the period of December 16 - December 22, 2025.

## Campaign Overview: The Funnel
* Total Unique Search Terms: 52
* Total Impressions: 771
* Click-Through Rate (CTR): 8.17%
* Total Conversions: 21

## Dominant Search Themes
* High user preference for brands like 'Gamma' and 'Tome'.
* Strong demand for 'Free' tools and 'No Login' barriers, reflecting a cost-conscious audience.

## Impressions vs. Clicks
* 'Gamma app' led impressions (42) but had low clicks (2).
* Specific intent keywords outperform branded terms in engagement.

## High Performing Keywords
* 'ppt maker ai': 50% CTR and 100% Conversion Rate.
* 'ai slide generator': 42.86% CTR.
* 'ai powerpoint generator free': High intent and conversion driver.

## Search Intent Insights
* Users favor 'Free' and 'No Sign Up' solutions.
* Keywords including the word 'Free' converted at significantly higher rates.

## Cost per Conversion Analysis
* 'free slide creator ai': €1.41 per conversion.
* 'ai powerpoint generator free': €6.06 per conversion.
* 'ai ppt generator without login': €1.31 per conversion.

## Strategic Recommendations
* Increase bids on 'Free' and 'Generator' keywords.
* Implement negative keywords for non-converting competitor brands like 'Tome'.
* Highlight 'No Login' features in ad copy to align with user search intent.
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This presentation was created with [Bobr AI](https://bobr.ai) — an AI presentation generator.