Search Terms Report Analysis: AI Slide Generator Performance
Detailed PPC campaign analysis showing 33.33% conversion rate for AI presentation tools, including competitor insights and high-intent keyword performance.
Search Terms Report Analysis
Campaign Performance: Dec 16 - Dec 22, 2025
Campaign Executive Summary
Total Impressions: 771 across all search terms
Total Clicks: 63 (8.17% Avg. Click-Through Rate)
Total Cost: €142.99 with an Avg. CPC of €2.27
Conversion Efficiency: 21 Total Conversions at €6.81 per Conversion
Campaign Funnel Overview
The campaign demonstrates a healthy funnel from 771 impressions down to 21 conversions. The 8.17% CTR indicates strong ad relevance, while the 33.33% aggregate conversion rate suggests high landing page effectiveness.
Conversion Cost Analysis
With a total spend of €142.99 and 21 conversions, the Cost Per Conversion (CPA) stands at €6.81. This is a highly efficient metric for B2B software tools, driven by high-intent keywords like 'ai slide generator' and 'powerpoint ai'.
High Impression Terms
Competitor branded searches (Gamma) are generating significant visibility. 'Gamma app' (42) and 'Gamma ai' (40) dominate impressions, while generic terms like 'slides ai' follow with 16.
Top Converting Search Terms
Specific long-tail keywords are driving the most value.
'ai powerpoint generator': 20.00% CTR, 1 Conversion, Cost €1.78
'powerpoint presentation ai': 18.18% CTR, 1 Conversion, Cost €6.58
'ppt maker ai': 100% Conv. Rate (1 Click/1 Conv), Cost €2.14
Cost Efficiency by Term
While the average Cost Per Conversion is €6.81, specific intent-based keywords are performing significantly better. 'ai powerpoint generator' converted at just €1.78, indicating a highly relevant match.
Total Campaign Conversion Rate: 33.33%
Specifically, 'Search terms' aggregated report shows 21 conversions from 63 clicks.
Competitor Analysis: Gamma & Tome
A significant portion of impressions comes from users searching for specific competitors like 'Gamma' (gamma app, gamma ai) and 'Tome'. While these terms have high volume, our ad placement here must focus on differentiation to capture clicks.
Brand vs. Generic Performance
While generic terms provide volume, detailed intent keywords like 'generator', 'maker', and 'creator' often drive the actual conversion events appearing in the report (e.g., 'ppt maker ai', 'slide creator ai').
Final Recommendations
Double down on 'generator' and 'maker' keywords: These show the highest efficiency (CPA < €3.00).
Refine Competitor Targeting: High impressions on 'Gamma' and 'Tome' but lower aggregate CTR suggests ad copy needs to better differentiate.
Expand 'Free' Keywords: 'free powerpoint slides generator' showed very high engagement (2 clicks/1 impr outlier) and should be tested further.
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