# Search Terms Report Analysis: AI Slide Generator Performance
> Detailed PPC campaign analysis showing 33.33% conversion rate for AI presentation tools, including competitor insights and high-intent keyword performance.

Tags: ppc-analysis, marketing-report, ai-tools, search-term-analysis, conversion-optimization, saas-marketing, google-ads
## Campaign Performance Overview (Dec 2025)
*   **Total Impressions:** 771
*   **Total Clicks:** 63 (8.17% Avg. CTR)
*   **Total Cost:** €142.99
*   **Avg. CPC:** €2.27
*   **Total Conversions:** 21 at €6.81 per conversion (33.33% Rate)

## High-Intent Keyword Performance
*   **'ai powerpoint generator':** 20.00% CTR, CPA of €1.78
*   **'powerpoint presentation ai':** 18.18% CTR, CPA of €6.58
*   **'ppt maker ai':** 100% Conversion Rate, CPA of €2.14

## Competitor Analysis Summary
*   High visibility on competitor terms like **Gamma** (Gamma app, Gamma ai) and **Tome**.
*   Recommendation: Focus on differentiation in ad copy for competitor-branded searches.

## Growth Opportunities
*   Scalable ROI found in keywords using 'generator' and 'maker' (CPA < €3.00).
*   High engagement identified for 'free powerpoint slides generator' as a testing area.
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This presentation was created with [Bobr AI](https://bobr.ai) — an AI presentation generator.