FAQ/YOU x waterdrop®: Intimate Hydration for Gen Z

Discover the new ritual for intimate wellbeing by FAQ/YOU and waterdrop®. Functional hydration products designed for Gen Z sexual health and daily wellness.

#pitch-deck#wellness-market#product-innovation#gen-z-health#functional-hydration#strategic-partnership#sexual-wellbeing

Watch
Pitch

FAQ/YOU × waterdrop®

DRINK MORE WATER.

STAY FAQING

FRESH.

A New Ritual for Intimate Wellbeing

faq.health

faq.health × waterdrop.com

Made by

01 / THE INSIGHT

76% OF GEN Z

HAVE UNANSWERED

QUESTIONS ABOUT

THEIR OWN BODY.

Gen Z Sexual Health Gap — DACH Region 2025

Made by

OPPORTUNITY

02 / THE OPPORTUNITY

INTIMATE HEALTH

IS BECOMING

A LIFESTYLE.

The wellness market is shifting from treatment to daily ritual.

#1 Unmet Need

Made by

FAQ/YOU

Youth health authority.
Bold. Shame-free. Gen Z.

faq.health — Central Europe's leading youth health platform

03 / THE PARTNERSHIP

waterdrop®

Functional hydration.
Trusted by millions.

Profitable. Omnichannel. Category leader.

TOGETHER: A NEW CATEGORY. INTIMATE HYDRATION.

Made by

04 / HER WORLD

SHE JUST WANTS

TO FEEL FRESH.

"I don't want a medical product. I want something that fits my routine."

→ Sexually active. Self-aware.

→ Water drinker. Routine-seeker.

→ Anti-clinical. Pro-self-care.

Made by

05 / HIS WORLD

HE THINKS IN

CONFIDENCE.

"I want to feel good, stay hydrated, and be ready."

→Active. Social. Performance-minded.

→Reaches for supplements naturally.

→Coded lifestyle signals. Never clinical.

faq.health

faq.health × waterdrop.com

Made by

06 / THE PRODUCTS

FOR HER

Cranberry Boost

D-Mannose · Cranberry · Lactobacillus · Vitamin C

DROP IT.

DRINK IT.

FEEL IT.

Zero Sugar · Functional · Daily Ritual

FOR HIM

Pineapple Boost

Bromelain · Zinc · Vitamin C

UPGRADE YOUR DAILY HYDRATION

Made by

FOR WOMEN

07 / CRANBERRY BOOST

INTIMATE

BALANCE.

✓ UTI Prevention

✓ Vaginal pH Balance

✓ Daily Body Freshness

"Confidence starts with consistency."

DROP INTO 400–600ml · DRINK DAILY

€9–12
/ 12 cubes

DRINK MORE WATER. STAY FAQING FRESH.

Made by

08 / PINEAPPLE BOOST

PERFORMANCE

READY.

✓ Microbiome Support

✓ Body Freshness & Energy

✓ Daily Confidence Ritual

"Confidence starts with consistency."

DROP INTO 400–600ml · DRINK DAILY

FOR MEN

€9–12 12 CUBES

DRINK MORE WATER. STAY FAQING FRESH.

Made by

09 / VALIDATED BY REAL PEOPLE

27 PEOPLE.

4 FOCUS GROUPS.

ONE CLEAR SIGNAL.

74%

want expert-backed

certified ingredient trust

€9.44

average willingness to pay

per 12-cube pack

76%

say men are underserved

in intimate health education

RESEARCH CONDUCTED AT HSG · UNIVERSITY OF ST. GALLEN · 2026

Made by

10 / GO TO MARKET

WHERE

WE SELL.

From pharmacy shelf to gym bag to grocery cart.

SUPERMARKET

Impulse & routine purchase

PHARMACY

UTI prevention entry point

ONLINE / DTC

FAQ YOU & Waterdrop stores

GYM & LIFESTYLE

Pre-workout ritual channel

AVAILABLE IN DACH — LAUNCHING 2026

Made by

FAQ/YOU × WATERDROP® — 2026

THIS COULD

LAUNCH

TOMORROW.

The product exists. The research is done. The market is ready.

faq.health × waterdrop.com

CONFIDENCE STARTS WITH CONSISTENCY.

Made by

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