# FAQ/YOU x waterdrop®: Intimate Hydration for Gen Z
> Discover the new ritual for intimate wellbeing by FAQ/YOU and waterdrop®. Functional hydration products designed for Gen Z sexual health and daily wellness.

Tags: pitch-deck, wellness-market, product-innovation, gen-z-health, functional-hydration, strategic-partnership, sexual-wellbeing
## FAQ/YOU × waterdrop® Partnership
* A new ritual for intimate wellbeing combining youth health expertise with functional hydration leadership.

## The Insight & Opportunity
* 76% of Gen Z have unanswered questions about their own bodies.
* Intimate health is shifting from medical treatment to a daily lifestyle ritual.

## Target Audience Profile
* **For Her:** Focused on freshness and routine; anti-clinical, pro-self-care.
* **For Him:** Focused on confidence and performance; active, social, and supplement-friendly.

## Product Lineup
* **Cranberry Boost (For Women):** Contains D-Mannose, Cranberry, Lactobacillus, and Vitamin C for UTI prevention and pH balance.
* **Pineapple Boost (For Men):** Contains Bromelain, Zinc, and Vitamin C for microbiome support and body freshness.
* Pricing: €9–12 per 12-cube pack.

## Research & Validation
* Research conducted at HSG (University of St. Gallen, 2026).
* 74% of focus group participants want expert-backed, certified ingredients.
* Average willingness to pay: €9.44 per pack.

## Go-To-Market Strategy
* Multi-channel approach: Supermarkets (impulse), Pharmacies (prevention), Online/DTC, and Gyms (lifestyle).
* Launch planned for the DACH region in 2026.
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