Amoria: NFC-Enabled Floral Keepsakes Business Pitch
Discover Amoria's innovative NFC-enabled floral keepsakes that link physical flowers to digital memories. Handcrafted gifts with $15 price point and high margins.
Remembering the Moments That Matter
A Junior Achievement Business Pitch
Presented by James & Team
THE PROBLEM
Like flowers, our memories wilt away.
According to the National Institute on Aging, 70% of new memories are forgotten within a single day.
70%
of new memories forgotten in a day
Now imagine how much can be forgotten in a year.
THE PRODUCT
A Keepsake That Holds More Than a Flower
Handcrafted using repurposed authentic flowers
Contains a scannable NFC chip — tap to access a video, photo, or personal message
Interactive & shareable — relive memories instantly
"And just like that, your special moments will be displayed."
Unlike traditional keepsakes, ours connect the physical and digital world.
Customer Insight
Our Market Found Us
We initially targeted peers — but as sales grew, we discovered that parents, especially gift-givers, made up the largest portion of our customer base.
Sales & Marketing Pivot
Expanded beyond schools → Farmers markets & mall stands
Shifted messaging to gift-giving occasions & family milestones
Schools
Target: Peers
Markets & Malls
Target: Parents & Families
FINANCIAL FLUENCY
Numbers That Speak for Themselves
$15
Selling Price Per Unit
$2.75
Cost Per Unit to Produce
545%
Markup
$495 Net Profit — In Our First 2 Days of Sales. Sold out on launch.
High quality
An exclusive innovation
Holds high sentimental value
Customer feedback suggests room to increase pricing.
RESILIENCE
Small Team. Bigger Output.
6 members. The workload of 17.
As JA's smallest team, every member stepped outside their department to support one another. This cross-functional collaboration didn't just help us survive — it became the foundation of our success.
6 Team Members
vs. Conventional Team of 17
Collaboration became foundational to our success.
Social Responsibility
Giving Back, Growing Forward
Moving forward, we will invest back into Amoria to scale our operations and maximize efficiency across all departments.
10% of profits at program end will be donated to the Alzheimer Society of Alberta
We want to preserve memories with the people we cherish — even those who are constantly losing theirs to Alzheimer's disease.
This is Amoria.
Remembering the Moments That Matter.
Tap once.
Remember forever.
Thank you.
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- floral-design
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