# Amoria: NFC-Enabled Floral Keepsakes Business Pitch
> Discover Amoria's innovative NFC-enabled floral keepsakes that link physical flowers to digital memories. Handcrafted gifts with $15 price point and high margins.

Tags: pitch-deck, startup, nfc-technology, gift-ideas, floral-design, junior-achievement, social-enterprise
## Slide 1: Remembering the Moments That Matter
* Amoria business pitch presented by James & Team for Junior Achievement.

## Slide 2: The Problem - Fading Memories
* 70% of new memories are forgotten within a single day according to the National Institute on Aging.

## Slide 3: The Product - Interactive Keepsakes
* Handcrafted repurposed authentic flowers.
* Embedded scannable NFC chip to access photos, videos, or personal messages via smartphone tap.
* Bridges the gap between physical and digital sentimental items.

## Slide 4: Customer Insight & Market Pivot
* Initial target: Peers/students.
* Actual primary market: Parents and gift-givers.
* Strategy shift: Moved sales from schools to farmers markets and mall stands.

## Slide 5: Financial Fluency
* Selling Price: $15.00.
* Production Cost: $2.75.
* Markup: 545%.
* Performance: $495 Net Profit in first 2 days of sales; sold out at launch.

## Slide 6: Team Resilience
* Cross-functional collaboration with a small 6-member team managing a workload typical of 17 people.

## Slide 7: Social Responsibility
* Commitment to donate 10% of final profits to the Alzheimer Society of Alberta to help those suffering from memory loss.

## Slide 8: Conclusion
* Brand slogan: "Tap once. Remember forever."
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