Shore Thing: Safe & Affordable Period Products for Teens
Explore Shore Thing's mission to provide discreet, chemical-free, and affordable period products designed by teens for teens in the UK.
SHORE
THING
WE'LL HANDLE IT
Affordable · Discreet · Designed by teens for teens
@shorethingdorset
THE PROBLEM WORTH SOLVING
UP TO 80% MORE
Vaginal tissue absorbs chemicals up to 80% more than skin elsewhere on the body
NO SPECIFIC REGULATION
The UK still has NO specific regulation to ensure period products are safe
THE OPPORTUNITY
Gap in the market
Lack of awareness
BEHIND THE SCENES – OUR JOURNEY
01
OUR IDEA
Identifying the gap in period product safety and affordability for teens
02
CHOICE OF PRODUCTS
Researching safe, sustainable materials and period product options
03
MARKET RESEARCH
Surveys and feedback from young women validated demand and shaped our offering
FINANCES
STARTUP COSTS
£150
Initial investment in packaging and samples
PRICE PER UNIT
£8.99
Affordable pricing designed for teen budgets
TARGET SALES
50 units
First month sales target through schools and social media
PROFIT MARGIN
~40%
Sustainable margin to reinvest in product development
REACHING THE RIGHT AUDIENCE
📱
SOCIAL MEDIA
@shorethingdorset — engaging teens where they are
🏫
SCHOOLS – PSHE
Integrated into Personal, Social, Health and Economic education
🤝
PARTNERSHIPS
Dorset Women's Health · Healthwatch Dorset
Empowerment through education and health awareness
Breaking stigma to promote equality and wellbeing
FROM SETBACKS TO SOLUTIONS
Unclear initial focus
Brainstorming and refining our focus
Lack of confidence due to limited awareness of audience needs
Surveys & feedback from young women validated demand
Difficulty reaching target audience
Focused on social media and schools outreach
THE FUTURE OF FEMININE FLOW
Expanded Product Range
More sustainable period care options
Subscription Service
Monthly deliveries direct to your door
Greater Accessibility
Reaching underserved communities
Improved Affordability
Lower price points over time
Education & Awareness
Nationwide school programmes
shorethingdorset
@shorethingdorset
The future is safe. The future is Shore Thing.
- period-products
- social-enterprise
- teen-health
- startup-pitch
- feminine-hygiene
- sustainable-care