# Shore Thing: Safe & Affordable Period Products for Teens
> Explore Shore Thing's mission to provide discreet, chemical-free, and affordable period products designed by teens for teens in the UK.

Tags: period-products, social-enterprise, teen-health, startup-pitch, feminine-hygiene, sustainable-care
## Shore Thing: We'll Handle It
*   **Mission:** Providing affordable, discreet period products designed specifically for teens by teens.
*   **Social Handle:** @shorethingdorset

## The Problem: Safety and Regulation
*   Vaginal tissue absorbs chemicals up to 80% more than other skin.
*   The UK currently lacks specific regulations to ensure the safety of period products.
*   There is a significant gap in the market due to lack of awareness and product suitability for young people.

## Our Journey and Market Research
*   **Idea:** Identifying the gap in safety and affordability for the teen demographic.
*   **Products:** Researching sustainable materials and safe product options.
*   **Validation:** Surveys and feedback from young women confirmed market demand.

## Startup Finances and Unit Economics
*   **Startup Costs:** £150 for packaging and initial samples.
*   **Price per Unit:** £8.99 (designed for teen budgets).
*   **Sales Target:** 50 units in the first month.
*   **Profit Margin:** ~40% to allow for reinvestment in product development.

## Reaching the Target Audience
*   **Channels:** Leveraging Instagram and social media outreach.
*   **Education:** Integration into School PSHE (Personal, Social, Health and Economic) curriculums.
*   **Partnerships:** Collaborating with Dorset Women's Health and Healthwatch Dorset to break stigmas.

## Overcoming Startup Challenges
*   Refined focus through brainstorming.
*   Validated confidence through direct audience feedback.
*   Solved outreach issues by focusing on schools and social platforms.

## Future Plans
*   Expanding the product range with more sustainable options.
*   Launching a monthly subscription delivery service.
*   Improving nationwide accessibility and affordability through school programs.
---
This presentation was created with [Bobr AI](https://bobr.ai) — an AI presentation generator.