HOKA Repair Miles™: Sustainable Circular Running Shoes
Explore HOKA's Repair Miles™ initiative: a modular design and circular economy model to reduce landfill waste and greenhouse gas emissions in running shoes.
95% of Running Shoes End Up in Landfills
That represents hundreds of millions of pairs every year. It's time for a change.
HOKA: Performance & Growth
One of the fastest-growing running brands globally.
Renowned for maximalist cushioning and performance design.
But performance alone is insufficient; environmental impact is now a critical metric.
Current Sustainability Commitments
• Increased use of recycled polyester and plant-based EVA<br>• 100% of leather from LWG certified tanneries<br>• Packaging: predominantly recyclable FSC-certified paper<br>• 2030 Targets: Reduce energy, water, and GHG emissions
Measurable Progress Since 2019
HOKA is moving the needle. Reductions achieved per pair:
The Core Environmental Problem
Despite progress, the fundamental design remains linear.
<b>⚠ Non-Biodegradable:</b> EVA and TPU foams persist in landfills.<br><br><b>⚠ Bonding Issues:</b> Glued midsoles prevent effective recycling.<br><br><b>⚠ Supply Chain:</b> High footprint from Asian production & global shipping.<br><br><b>⚠ Replacement Cycle:</b> Shoes designed to be replaced, not repaired.
Why This Matters
Running is an industry, not just a sport.
Running shoes create massive CO₂ volumes.<br>Synthetic midsoles take decades to degrade.<br>Material recycling alone isn't enough without systemic design change.<br><b>Solution:</b> Address the entire product life cycle.
Introducing: HOKA Repair Miles™
Performance + Environment
✅ Extends lifespan of shoes<br>✅ Reduces waste & raw materials<br>✅ Encourages repair over replacement<br>✅ A circular model for running
How Repair Miles™ Works
1. Modular Design
Replaceable outsole. Reconditionable cushioning. Durable upper.
2. Repair Network
Certified repair centers. Local repair hubs for easy access.
3. Customer Incentives
Earn 'Repair Miles' for rewards. Discounts on premium services.
4. Lifecycle Tracking
App tracks impact saved. Shifts value from consumption to stewardship.
Environmental Impact Projection
Based on 2030 Goals and Current Data:
✂️ Reduces new shoe demand
🛠 Cuts resource extraction
🌍 Lowers GHG emissions per runner
♻️ Encourages circular economy
Why It's Unique
Most programs focus on recycling packaging or materials. Repair Miles™ goes further:
Tackles Product End-of-Life directly
Uses behavior-driven incentives
Positions HOKA as a leader in smart product design
Run Longer. Waste Less.
HOKA was established to help athletes go further. Now, we help the planet go further too.
Start the Journey with Repair Miles™
- sustainability
- circular-economy
- running-shoes
- hoka
- eco-friendly-design
- product-lifecycle