Building Resilience and Leadership in High-Performance Sales

BECKY HELSBY — ARTHREX INTERVIEW

From New Starter

to 200% Target

How I Overcame Rejection, Built Resilience, and Grew into a Leader

MyConnect Sales — Culture Club Leader — New Starter Trainer

💥

Challenge → Action → Result

INTRODUCTION

Good Morning

My name is Becky Helsby, and today I'm going to talk about a challenge I faced when transitioning into a high-performance sales role at MyConnect — and how that experience shaped my ability to perform under pressure, build relationships, and consistently deliver results.

Resilience

Adaptability

Rapid Learning

Challenge → Actions → Results → Relevance to Arthrex

THE CHALLENGE

A High-Pressure Sales Environment

High targets with constant performance expectations

High volume of rejection daily — affecting confidence

Limited sales foundation — needed to develop skills fast

I knew I couldn't rely on motivation alone — I needed to take ownership, build resilience, and approach the role strategically.

ACTION 1 OF 3

Developing My Sales Skills

💬

Sought Feedback

Actively asked managers and top performers what worked and what didn't

👀

Observed & Learned

Studied how high performers structured conversations, built rapport, and handled objections

📈

Applied & Refined

Shifted to a confident, clear, consultative communication style — not transactional

RESULT:

Became comfortable leading conversations and guiding customers towards decisions

ACTION 2 OF 3

Building Resilience

02

Reframed Rejection

Treated rejection as part of the process, not a personal failure

Focused on Consistency

Same energy and effort every day regardless of outcomes

Set Process-Driven Goals

Improved conversion rate, more meaningful conversations — not just end results

This helped me stay motivated and maintain a positive mindset, even on challenging days.

ACTION 3 OF 3

Shifting Focus to Relationships

Listen More

Focused on truly understanding customer needs

Ask Better Questions

Moved from transactional to consultative conversations

Build Trust

Prioritised long-term value over quick wins

This not only improved my results but made the role more rewarding — I was providing real value, not just meeting targets.

BEYOND THE NUMBERS

Culture Club & New Starter Trainer

🎉

Culture Club Leader

Organised morale-boosting team events, contributing to engagement and a positive work environment

🎓

New Starter Trainer

Coached incoming team members, sharing learned skills and helping others develop faster

Leadership isn't just about hitting your own targets — it's about lifting others around you.

THE RESULTS

Consistent Performance & Growth

200%

Target Achievement

Consistently exceeding goals

TRAINER

Coaching New Starters

Recognised as a go-to for onboarding

CULTURE LEAD

Team Morale & Events

Contributing to a high-performing culture

Confidence grew in objection handling and relationship building

Mindset shifted to continuous improvement and resilience

These results directly reflect the skills required in medical device sales.

WHY THIS MATTERS

Skills Directly Relevant to Arthrex

Resilience

Handling rejection, staying motivated, performing consistently in high-pressure environments including theatre.

Coachability

Actively seeking feedback and continuously improving — essential when learning complex medical products.

Relationship Building

Understanding individual needs, building trust with surgeons and healthcare professionals.

I understand that within medical device sales, building strong relationships with surgeons and healthcare professionals is essential — as is the ability to learn quickly and perform under pressure.

IN SUMMARY

Thank You for Listening

I believe my experience at MyConnect has equipped me with the resilience, coachability, and relationship-building skills that are essential for success in medical device sales at Arthrex.

💪 Resilience

📈 200% Target Achievement

🤝 Relationship Builder

🎓 Trainer & Culture Leader

Becky Helsby