Examode Focus Gum: Student Startup Business Plan
A comprehensive business plan for Lock In Gum, a focus-boosting functional gum designed for students, gamers, and professionals to improve study performance.
EXA
MODE
FOCUS GUM
STEAM+e Business Project
Chew. Focus. Perform.
Lock In. Stay Focused. Anywhere.
by [Student Name] ยท 2026
https://bobr.ams3.digitaloceanspaces.com/generated/12419489-2273-4bff-bc49-2531b82da9b6.jpg
PROBLEM ๐ฎโ๐จ
Students are exhausted during exams and study sessions. They rely on heavy, expensive energy drinks that are bulky and inconvenient.
ENERGY CRASHES
Energy drinks hit hard then drop you fast
TOO EXPENSIVE
A can of energy drink costs เธฟ35โเธฟ60 each time
NOT PORTABLE
Bulky cans don't fit in pencil cases or pockets
Sound familiar? ๐
LOCK IN GUM
Watermelon Flavored
Focus-Boosting Formula
6-Strip Compact Pack
Portable. Refreshing. Built for your study session. Slip it in your bag and stay locked in โ no cans, no crashes.
One pack. All session. ๐
WHAT'S INSIDE ๐งช
๐ซง
GUM BASE
The chewy foundation
๐ฌ
XYLITOL + SORBITOL
Sweet without the sugar crash
๐ง
GLYCERIN
Keeps it soft and smooth
๐
WATERMELON FLAVOR
That refreshing taste
๐
CITRIC / MALIC ACID
Sour candy-style kick
๐ฌ๏ธ
COOLING FLAVOR
Tiny mint hit to mask bitterness
๐จ
FOOD COLORING
Optional fun color pop
All food-safe ingredients ๐งพ
WHO'S IT FOR?
๐ฏ
๐
HIGH SCHOOL STUDENTS
Late-night cramming & exam prep
๐
UNIVERSITY STUDENTS
Long lectures & all-night sessions
๐ฉโ๐ซ
TEACHERS
Full-day classroom energy
๐ฎ
GAMERS
Stay sharp through long sessions
๐ผ
OFFICE WORKERS
Deep focus during busy workdays
If you grind, this is for you
๐ช
MARKET SURVEY ๐
We asked our classmates these 6 questions ๐
01
Do you drink energy drinks while studying?
02
Would you try focus gum for studying?
03
Which flavor would you prefer?
(Watermelon / Mint / Strawberry / Sour Apple)
04
How much would you pay for one pack?
05
What packaging style looks best?
06
When would you use focus gum most?
(Studying / Gaming / Sports / Work)
Data collected from real classmates ๐
PRICING
PLAN ๐ฐ
Ingredients per pack
25เธฟ
Packaging
10เธฟ
TOTAL COST PER PACK
35เธฟ
๐ท๏ธ SELL PRICE: 59เธฟ โ 79เธฟ
๐ต PROFIT: 25เธฟ โ 40เธฟ per pack
34เธฟ
profit per pack
Sell 30 packs = ~1,020เธฟ profit ๐ฅ
Every pack sold = one step closer to the bag ๐ธ
SEED MONEY PLAN ๐ฑ
เธฟ1,200 Total Budget โ Here's how we spend it ๐
Gum Ingredients
เธฟ350
Flavoring
เธฟ200
Packaging/Stickers
เธฟ300
Prototype Materials
เธฟ150
Marketing/Poster
เธฟ100
Emergency Budget
เธฟ100
เธฟ1,200
TOTAL SEED MONEY
Every baht counts. Spend smart. ๐ง
FOCUS GUM // BUSINESS PLAN
WORKFLOW PLAN ๐๏ธ
From idea to sold-out pack โ here's the roadmap ๐บ๏ธ
01
RESEARCH ๐
Study gum flavors
Survey students
02
DESIGN ๐จ
Create logo & packaging
Plan branding
03
PRODUCTION ๐ญ
Prepare materials
Flavor & package
Quality check
04
MARKETING ๐ฃ
Posters
Instagram / TikTok
Product photos
05
SALES ๐ต
Sell to classmates
Collect feedback
Record profits
No steps skipped. No excuses. ๐
PRODUCTION
LINE
๐ญ
PERSON 1
๐งช
GUM PREPARATION
Mixing ingredients, forming gum strips
PERSON 2
๐ฆ
PACKAGING
Sealing packs, applying stickers and labels
PERSON 3
๐ฑ
MARKETING & BOOKKEEPING
Photos, posts, tracking sales
WORKING SOLO? NO PROBLEM.
BLOCK 1 (AM)
Gum prep
BLOCK 2 (PM)
Packaging
BLOCK 3 (EVE)
Marketing & records
Whether solo or squad โ get it done. ๐ช
MARKETING
STRATEGY ๐ฒ
How we get the word out ๐
๐จ VISUAL IDENTITY
Minimalist black/red posters ยท Clean product photography ยท Bold typographic ads
๐ฑ SOCIAL MEDIA
TikTok-style short video ads ยท Instagram Reels ยท "Study with me" content
๐ซ IN-SCHOOL
Flyers in hallways ยท Word-of-mouth among classmates ยท Sample giveaways
Chew. Focus. Perform.
Built for Study Sessions.
Stay Locked In.
LOCK IN FOR FINALS ๐
Content is currency. Post it. ๐ธ
MISSION & VISION ๐ฏ
MISSION ๐ฏ
Lock In Gum helps students, teachers, and workers stay focused, energized, and productive during study sessions and busy workdays โ through a refreshing and convenient chewing gum experience.
VISION ๐
To create a modern productivity brand that supports focus, motivation, and academic performance for students around the world.
More than gum โ it's a lifestyle. โ
PITCH
STRUCTURE
๐ค
5โ7 min
7 moves
One goal: close the deal ๐ค
01
THE PROBLEM
(1 min)
Students crash. Energy drinks are heavy & expensive.
02
THE SOLUTION
(1 min)
Lock In Gum: portable, refreshing, built for focus.
03
PRODUCT DEMO
(1 min)
Show packaging & prototype.
04
MARKET RESEARCH
(1 min)
Survey results from real students.
05
FINANCIALS
(1 min)
Costs, pricing, and profit breakdown.
06
FUTURE GROWTH
(1 min)
New flavors, bigger production, online sales.
07
CLOSING
(30 sec)
"Lock In Gum helps students stay focused anytime, anywhere."
Know your deck. Own the room. ๐ฅ
STEAM+e
DELIVERABLES
Everything we need to submit
01 โ BUSINESS PROPOSAL
Mission + vision ยท Market survey results ยท Product description ยท Pricing plan ยท Workflow plan
02 โ PROTOTYPE / SAMPLE PRODUCT
Physical gum sample made with available tools (3D printer, cutter, sublimation for packaging)
03 โ FINANCIAL PLAN
Seed money usage ยท Simple bookkeeping record ยท Profitability estimate
04 โ MARKETING & PITCH
Promotional poster/flyer/digital ad ยท 5โ7 min pitch to a panel
ALL
DONE?
Cover your bases. Show your work. Get that grade. ๐ฏ
LOCK IN.
๐
Chew. Focus. Perform.
Built for Study Sessions.
Stay Locked In.
EXAMODE โ FOCUS GUM
STEAM+e Business Project ยท 2026
๐
โก
- business-plan
- startup-pitch
- market-research
- product-design
- entrepreneurship
- study-tips
- functional-food