# Examode Focus Gum: Student Startup Business Plan
> A comprehensive business plan for Lock In Gum, a focus-boosting functional gum designed for students, gamers, and professionals to improve study performance.

Tags: business-plan, startup-pitch, market-research, product-design, entrepreneurship, study-tips, functional-food
## Examode Focus Gum Business Project

## The Problem
*   Students suffer from energy crashes and exhaustion.
*   Energy drinks are expensive (฿35–฿60) and not portable.

## The Solution: Lock In Gum
*   Watermelon flavored, focus-boosting formula.
*   Compact 6-strip pack designed for study sessions.
*   Ingredients: Gum base, Xylitol, Sorbitol, Glycerin, Citric/Malic Acid, and Cooling flavor.

## Target Audience
*   High school and University students.
*   Teachers, gamers, and office workers.

## Financial Plan
*   Cost per pack: ฿35 (Ingredients: ฿25, Packaging: ฿10).
*   Sale Price: ฿59 – ฿79.
*   Estimated Profit: ฿25 – ฿40 per pack.
*   Seed Money: ฿1,200 total budget for ingredients, flavoring, and marketing.

## Marketing & Workflow
*   Strategy: Visual identity with minimalist ads and social media content (TikTok/Reels).
*   Workflow: 5-step process covering research, design, production, marketing, and sales.
*   Production: Structured roles for mixing, packaging, and bookkeeping.

## Pitch Structure
*   A 7-move pitch covering the problem, solution, demo, research, financials, growth, and closing.
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