Merchant Awareness Campaign: Proposal & National Execution

Merchant Awareness Campaign: National Execution

A Feasibility & Delivery Proposal for [Client Name] / Mastercard

Presented By: Luminary | Date: 2026-01-14

The Challenge: Recovering Momentum

<ul><li><strong>Target:</strong> Completion of ~6,500 remaining merchant visits nationwide.</li><li><strong>Current Reality:</strong> Previous run-rate averaging 30 visits/day (Target: 60).</li><li><strong>The Objective:</strong> Mobilize a high-performance team to repair data integrity and complete 2,000 stores in a 10-day sprint.</li></ul>

Our Approach: A Partnership Built on Performance

We understand that trust has been eroded by previous results. We are here to hit reset moving from 'Staffing' to 'Guaranteed Outcomes'.

Radical Transparency: You see what we see, in real-time.

Outcome Focused: We don't sell hours; we sell verified visits.

Shared Risk: We back our promise with financial guarantees.

The 'Value Gap' Strategy: Maximizing ROI

You pay for the baseline. We deliver the upside.

Any labor costs required to bridge the gap between 1,440 and 2,000 visits are absorbed by Luminary. You get ~$24,000 of bonus value included in the fixed price.

Operational Structure: The Agile Fleet Model

<strong>Team Size: 18 Staff + 4 Management</strong><br><br>Auckland: 8 Brand Ambassadors + 1 Reg Mgr<br>Wellington: 4 Brand Ambassadors + 1 Reg Mgr<br>Christchurch: 4 Brand Ambassadors + 1 Reg Mgr<br>Queenstown: 2 Brand Ambassadors + 1 Reg Mgr

<strong>The Cadence:</strong><br>• Agile Rostering: Surge staff to clear territories fast.<br>• Daily Stand-ups: 08:30 AM & 05:00 PM mandatory briefings.<br>• Oversight: Regional Managers focus strictly on QA.

Merchant Engagement Protocol

Quality Interactions, Every Time. From 'Entry' to 'Reporting'.

1. Entry: Credentialing & ID Check

2. The Pitch: Client Script / Value Prop

3. The Audit: Check POS Status

4. The Action: Install Material

5. Verification: Geo-tagged Photo

6. Reporting: Immediate Upload

Technology & Reporting

<ul><li><strong>Route Optimization:</strong> AI-driven routing (Mapsly) ensures BAs spend time selling, not driving.</li><li><strong>GPS Attendance:</strong> Validated staff location via BrightHR.</li><li><strong>Client Dashboard:</strong> Live Google Looker Studio access featuring real-time map pins, progress gauges, and photo gallery feeds.</li></ul>

The 'Fee at Risk' Guarantee

We are putting our profit on the line.

To prove we are aligned with your goals, the Agency Management Fee ($8,500) is strictly conditional.<br><br><strong>Target Met (2,000 Stores):</strong> Fee invoiced in full.<br><strong>Target Missed:</strong> Fee is pro-rated or discounted 100%.

Commercial Quotation: Investment Summary

<table style='width:100%; border-collapse:collapse; font-size:24px; color:#333; margin-top:20px;'><thead><tr style='background-color:#1a2b4b; color:white; text-align:left;'><th style='padding:20px;'>Item</th><th style='padding:20px;'>Description</th><th style='padding:20px; text-align:right;'>Total (ex GST)</th></tr></thead><tbody><tr style='border-bottom:1px solid #ddd;'><td style='padding:20px;'>Field Labor</td><td style='padding:20px;'>18 Staff (1,440 Hours @ $60/hr)</td><td style='padding:20px; text-align:right;'>$86,400</td></tr><tr style='border-bottom:1px solid #ddd;'><td style='padding:20px;'>Regional Mgmt</td><td style='padding:20px;'>4 QA Managers (3 hrs/day)</td><td style='padding:20px; text-align:right;'>$10,200</td></tr><tr style='border-bottom:1px solid #ddd;'><td style='padding:20px;'>Training</td><td style='padding:20px;'>Remote Workshop & Kit Handover</td><td style='padding:20px; text-align:right;'>$3,960</td></tr><tr style='border-bottom:1px solid #ddd;'><td style='padding:20px;'>Expenses</td><td style='padding:20px;'>Mileage, Freight, Parking (At Cost)</td><td style='padding:20px; text-align:right;'>$7,000</td></tr><tr style='background-color:#fff8e1;'><td style='padding:20px; color:#c67605;'><strong>Agency Fee</strong></td><td style='padding:20px; color:#c67605;'><strong>Fee At Risk (Conditional)</strong></td><td style='padding:20px; text-align:right; color:#c67605;'><strong>$8,500</strong></td></tr><tr style='font-size:32px; font-weight:bold; background-color:#f4f4f4;'><td style='padding:20px;'>TOTAL</td><td style='padding:20px;'></td><td style='padding:20px; text-align:right; color:#1a2b4b;'>$116,060</td></tr></tbody></table>

Uniquely Qualified: Why Luminary?

<strong>Who We Are:</strong> A specialist agency with extensive experience across bespoke campaign execution.<br><br><strong>Our Track Record:</strong> Leading activations for key retailer openings and product launches. We handle complex logistics and talent at scale.<br><br><strong>The Difference:</strong> We pride our Brand Ambassadors on quality interactions. They don't just execute tasks; they embody the brand.

Summary: Why This Works

<ul style='list-style:none; padding:0;'> <li style='margin-bottom:30px; display:flex; align-items:center;'><span style='color:#f3a712; font-size:40px; margin-right:20px;'>✓</span> <strong>Financial Safety:</strong> Fixed price for 2,000 visits. No blowouts.</li> <li style='margin-bottom:30px; display:flex; align-items:center;'><span style='color:#f3a712; font-size:40px; margin-right:20px;'>✓</span> <strong>Risk Mitigation:</strong> Fee at Risk guarantee.</li> <li style='margin-bottom:30px; display:flex; align-items:center;'><span style='color:#f3a712; font-size:40px; margin-right:20px;'>✓</span> <strong>Transparency:</strong> Live dashboards + GPS.</li> <li style='margin-bottom:30px; display:flex; align-items:center;'><span style='color:#f3a712; font-size:40px; margin-right:20px;'>✓</span> <strong>Immediate Start:</strong> An agile fleet ready to deploy.</li> </ul>

Next Step: Approval to proceed with recruitment and rostering.