# Merchant Awareness Campaign: Proposal & National Execution
> Explore a feasibility and delivery proposal for a national merchant awareness campaign focusing on high-performance teams and guaranteed outcomes.

Tags: marketing-campaign, field-marketing, national-execution, merchant-awareness, project-proposal, business-strategy
## Merchant Awareness Campaign: National Execution
* **Client:** Mastercard / [Client Name]
* **Agency:** Luminary
* **Date:** 2026-01-14

## The Challenge: Recovering Momentum
* **Target:** Completion of ~6,500 merchant visits.
* **Objective:** 2,000 store visits in a 10-day sprint.
* **Current Status:** Improving previous run-rate from 30 to 60 visits per day.

## Operational Structure: The Agile Fleet Model
* **Team Size:** 18 Staff + 4 Management.
* **Regional Distribution:**
  * Auckland: 8 Brand Ambassadors
  * Wellington: 4 Brand Ambassadors
  * Christchurch: 4 Brand Ambassadors
  * Queenstown: 2 Brand Ambassadors

## Merchant Engagement Protocol
1. **Entry:** Credentialing and ID checks.
2. **Pitch:** Client script and value proposition.
3. **Audit:** POS status check.
4. **Action:** Installation of materials.
5. **Verification:** Geo-tagged photos.
6. **Reporting:** Immediate digital upload.

## Technology & Reporting
* **Route Optimization:** AI-driven routing via Mapsly.
* **Tracking:** GPS attendance via BrightHR.
* **Analytics:** Live Google Looker Studio dashboard for real-time progress.

## Commercial Quotation & Investment
* **Field Labor:** 1,440 hours @ $60/hr ($86,400).
* **Regional Mgmt:** 4 QA Managers ($10,200).
* **Training:** Remote workshops ($3,960).
* **Expenses:** Mileage and freight ($7,000).
* **Agency Fee:** $8,500 (conditional/fee at risk).
* **Total Investment:** $116,060 (ex GST).
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