Social Media Strategy for Specialty Coffee Shops

A comprehensive social media proposal for 95° Degree Coffee, focusing on digital presence, moody editorial photography, and Instagram growth in Gurugram.

#social-media-strategy#coffee-shop-marketing#digital-marketing#content-creation#instagram-growth#branding-proposal#specialty-coffee

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Pitch

95 Degree Specialty Coffee

FRAME & FILTER

We make brands worth following.

A Social Media Proposal For

95° DEGREE COFFEE

M3M 65th Avenue, Gurugram

Confidential — Prepared by Frame & Filter

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THE PROBLEM

Most Cafés Are Invisible
Online.

A great cup of coffee means nothing if nobody knows you exist. Most cafés pour their soul into the brew — but forget to tell the story.

Inconsistent Posting

Random uploads with no rhythm. The algorithm forgets you.

Low-Quality Visuals

Blurry phone shots and cluttered captions don't build desire.

Zero Strategy

No hashtag plan, no content calendar, no analytics. Just noise.

Frame & Filter × 95° Degree Coffee

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The Opportunity

Gurugram Is Thirsty. Instagram Is Listening.

The specialty coffee scene in Gurugram is booming. And Instagram is how people discover their next favorite café.

73%

of café visits in metro India are influenced by Instagram discovery

faster growth for cafés with consistent visual content strategy

#CoffeeGurugram

A growing local hashtag community with thousands of food explorers

"95° Degree Coffee has something rare — a brand identity worth building on. It just needs a voice." — Frame & Filter

Frame & Filter × 95° Degree Coffee

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WHAT WE DO

Everything Your Brand Needs to Grow.

End-to-end content creation and social media management — so you focus on the coffee.

📸

Content Photography

High-quality, moody editorial shots of your drinks, space, and details.

🎬

Reels & Video

Short-form cinematic reels — ambience, process, product reveals.

✍️

Caption Writing

Brand-voice captions that speak like 95° — raw, calm, real.

Hashtag Strategy

Curated local + niche hashtags to reach the right Gurugram audience.

📅

Posting Schedule

Consistent, strategic posting — 3–5x/week for algorithm visibility.

📊

Monthly Analytics

Clear reports: what's working, what's growing, and what's next.

Frame & Filter × 95° Degree Coffee

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OUR AESTHETIC

Dark.
Moody.
Editorial.

Every frame we create will feel like it belongs in a specialty coffee editorial. No stock photos. No filters. Just raw, honest visuals that match 95°'s soul.

Raw Tones

Soft Shadows

Minimal Composition

Natural Light

Product — Macro Shots

Ambience — Space Shots

Story — Human Moments

Detail — Texture Shots

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CONTENT PLAN

30 Days. Told Beautifully.

A strategic monthly content rhythm designed around 95°'s brand identity.

MON

WED

FRI

SAT/SUN

Behind the Scenes

Brewing Process Reel

Product Shot

Signature Drink Close-up

Ambience Reel

Café at Golden Hour

Customer Story

Testimonial Quote

Detail Shot

Coffee Beans & Equipment

Caption Story

Origin of the Roast

Reels

Barista in Action

Sunday Calm

Flat Lay + Poem Caption

New Menu Item Reveal

Product Photo

Behind-the-Name

95° Story

Trending Audio Reel

Café Ambience

Engagement Post

'Your Usual?' poll

Monthly Recap Reel

Best Moments

Close-up Detail

Steam, Crema, Texture

Collab / Event

Teaser Post

Fan Feature

UGC Repost

12–16 Posts/Month

3–4 Reels/Month

100% Brand-Voice Captions

Frame & Filter × 95° Degree Coffee

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WHY US

We Don't Just Post. We Build Brands.

Local Café Brand, Delhi NCR

Food & Beverage

Grew from 400 → 8,200 followers in 6 months with consistent reels + editorial photography.

Artisan Bakery, Noida

F&B / Lifestyle

3x engagement rate increase within 60 days of content overhaul.

Specialty Tea House, Gurgaon

Café & Culture

Built a recognizable visual identity from scratch. 0 to 5K in 4 months.

THE TEAM

Aryan Mehta

Creative Director & Photographer

Priya Sharma

Social Media Strategist

Rohan Das

Videographer & Reels Editor

“

We've built our agency around one belief: authentic visual storytelling is the most powerful marketing tool a small brand can have.

Frame & Filter × 95° Degree Coffee

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PACKAGES & PRICING

Choose Your Growth Path.

Flexible packages designed for where you are — and where you want to be.

BASIC

STARTER

₹15,000/mo

✓12 posts/month

✓Basic photography (8 shots)

✓Captions & hashtags

✓Posting schedule

✗Reels

✗Analytics report

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