# Social Media Strategy for Specialty Coffee Shops
> A comprehensive social media proposal for 95° Degree Coffee, focusing on digital presence, moody editorial photography, and Instagram growth in Gurugram.

Tags: social-media-strategy, coffee-shop-marketing, digital-marketing, content-creation, instagram-growth, branding-proposal, specialty-coffee
## Social Media Proposal for 95° Degree Coffee

## The Problem
* Identifying digital invisibility: Inconsistent posting, low-quality visuals, and a lack of strategy prevent cafés from reaching their audience.

## The Market Opportunity
* 73% of café visits in metro India are influenced by Instagram discovery.
* Cafés with consistent visual strategies grow 2X faster.
* High potential in the Gurugram café scene using #CoffeeGurugram.

## Services Offered
* **Content Photography:** Moody, editorial shots of products and space.
* **Reels & Video:** Cinematic short-form content.
* **Caption Writing:** Maintaining a calm, raw, and real brand voice.
* **Strategy:** Hashtag research, posting schedules (3–5x/week), and monthly analytics.

## Visual Aesthetic
* Focus on dark, moody, and editorial tones.
* Themes: Raw tones, soft shadows, minimal composition, and natural light.

## 30-Day Content Plan
* Monthly rhythm includes: Brewing process reels, Signature drink shots, Café ambience at golden hour, and Engagement polls.
* Target: 12–16 posts and 3–4 reels per month.

## Pricing Packages
* **Basic (Starter):** ₹15,000/mo for 12 posts and basic photography.
* **Growth (Most Popular):** ₹28,000/mo for 16 posts, 4 reels, and professional photography.
* **Premium (Full Service):** ₹45,000/mo including paid ads, influencer outreach, and brand identity consulting.
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