The Great India Beer Fest 2026 | Sponsorship Opportunities
Discover partnership levels for India's definitive beer and culture festival in Delhi. Reach 25,000+ urban millennials through experiential marketing.
SMOKIN' ACES ENTERTAINMENT
THE GREAT INDIA
BEER FEST
2026
India's Definitive Beer, Culture & Lifestyle Festival
SPONSORSHIP OPPORTUNITIES
Jawaharlal Nehru Stadium, Delhi • 2026 • 25,000+ Attendees
ABOUT THE EVENT
A Large-Format Experiential Lifestyle Festival
Beer, Music & Culture
India's first large-format festival combining craft beer culture with live music, food streets, and lifestyle zones
Iconic Venue
Held at Jawaharlal Nehru Stadium, Delhi — India's most prestigious stadium venue
Experiential at Core
Every zone is designed for maximum brand immersion, social sharing, and audience engagement
"India has concerts. India has food festivals. India needs a beer culture platform."
WHY NOW
India Has Concerts. India Has Food Festivals.
India Needs a Beer Culture Platform.
₹600 Cr+
India's craft beer market (2025)
45M+
Urban millennials aged 22–35 — the core beer consumer
ZERO
Dedicated national beer culture festivals at scale
The Great India Beer Fest fills this white space — and invites brands to own it first.
WHO ATTENDS
25,000+ Attendees. One Powerful Audience.
25,000+
Total Attendees
₹12.5 Cr
Estimated On-Ground Consumption
4–6 Hours
Average Dwell Time
70%
Attend in Groups of 3+
Urban Professionals
Age 22–35
High Disposable Income
Delhi NCR & Beyond
Trend-Forward
Peak Engagement Time: 6 PM – 10 PM | Venue: Jawaharlal Nehru Stadium, Delhi
EXPERIENCE ECOSYSTEM
FESTIVAL ZONES
A World Built for Immersion
Beer Gardens
Multi-brand craft and premium beer experiences with guided tastings
Music Arenas
Live performances from mass-appeal and indie artists across genres
Food Streets
Curated gourmet food vendors and culinary experiences
Lifestyle Zones
Fashion, wellness, and brand activation spaces
Electronic Music District
Longest dwell time | Highest beverage spend per head
Creator Studio
Dedicated content creation hub with influencer activations
Every zone is a branded territory — own yours.
REACH & AMPLIFICATION
100M+ Digital Impressions
Your Brand. Everywhere.
Digital Impressions
100M+
Influencer Content Pieces
500+
Live Stream Views (projected)
10M+
Cities Reached via Digital
Pan-India
PHYSICAL
On-ground branding, activations, banners, RFID touchpoints
DIGITAL
Social media, reels, influencer posts, livestream
INFLUENCER
Creator Studio content, branded collabs, real-time coverage
Festival as a Brand Platform — Physical + Digital + Influencer Amplification
PARTNERSHIP STRUCTURE
Choose Your Level of Ownership
TITLE PARTNER
Naming Rights — festival bears your brand name
Category Exclusivity
Maximum brand presence across all zones
First right of refusal for future editions
Custom Pricing
POWERED BY
Co-branding across all collateral
Dedicated zone ownership
Stage naming rights
ASSOCIATE PARTNER
Category visibility
Influencer collaborations
Digital amplification package
ZONE PARTNER
Own a specific experience zone
Electronic Arena | Dating Lounge | Creator Studio
Targeted audience engagement
All tiers include: First-party audience data dashboard | RFID consumer journey tracking | Custom activation rights
BRAND ACTIVATION INTELLIGENCE
Live Activations + First-Party Data
ON-GROUND ACTIVATIONS
Live brand activations at every zone
RFID-powered consumer journeys — track every touchpoint
Branded photo moments & social share stations
Product sampling & immersive demos
Gamified brand challenges with prizes
DATA CAPTURE ADVANTAGE
First-Party Audience Dashboard
Demographics breakdown
Zone-by-zone dwell time
Beverage & purchase behavior
Social amplification tracking
Lead capture & CRM integration
Own the data. Own the relationship.
WHO SHOULD PARTNER WITH US
Built for Forward-Thinking Brands
25,000 high-value consumers. 4–6 hours of engaged dwell time. Your brand front and center.
TELECOM
Digital-native audience, mass connectivity moments, live streaming integration
Example: Official Connectivity Partner — power the livestream
FINTECH / PAYMENTS
Cashless festival economy — RFID payment integration, high transaction volume
Example: Tap-to-pay at every vendor, branded payment touchpoints
FASHION & LIFESTYLE
Style-conscious audience, content creation zone, influencer collabs
Example: Creator Studio fashion pop-up
REAL ESTATE
Festival audience = tomorrow's homebuyers — young urban professionals with high income
Example: Aspirational lifestyle alignment, lead generation
AUTO / EV
Young urban premium buyers, test drive activations, lifestyle association
F&B / BEVERAGES
Captive 25,000 person consumer audience, direct sampling, brand preference moments
GROWTH ROADMAP
From Delhi to a National Festival Circuit
2026 LAUNCH CITY — Jawaharlal Nehru Stadium
2027 Expansion
2028 Target
2028 Target
2027 Expansion
FOUNDING PARTNER ADVANTAGE
Priority lock-in for ALL future editions
Same category exclusivity across cities
Single negotiation, national scale
First-mover brand advantage in beer culture space
Partner early in Delhi 2026 — secure your place in the national circuit.
ABOUT THE ORGANIZER
Smokin' Aces Entertainment
9+ Years of Creating Iconic Experiences
WHO WE ARE
India's leading experiential entertainment company with a decade of delivering large-format events, artist management, and brand activations.
9+
Years in the Industry
50+
Events Produced
500K+
Audience Members Served
WHY TRUST US
Proven track record with large-format events
Deep relationships with artists, vendors & venues
Full-stack execution: curation, production, marketing & activation
Your brand is in experienced hands.
THE GREAT INDIA BEER FEST 2026
PARTNER EARLY.
SCALE NATIONALLY.
Founding partner slots are limited. Secure your category before it's taken.
📞 Schedule a Call
📋 Request Full Deck
🤝 Reserve Your Category
Smokin' Aces Entertainment | contact@smokingaces.in | +91 98765 43210 | smokingacesentertainment.com
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