Hardlife Group Business Plan 2025-2028: Growth Strategy

HARDLIFE GROUP

Business Plan 2025–2030

Hard Equipment. Utility Structures. Long Life.

CONFIDENTIAL | INVESTOR REVIEW

CONTENTS

01

EXECUTIVE SUMMARY

02

WHERE ARE WE NOW?

03

PRODUCTS & SERVICES

04

MARKET & COMPETITORS

05

MARKETING & SALES

06

PEOPLE & ORGANISATION

07

OPERATIONS & TECHNOLOGY

08

WHERE ARE WE GOING?

09

HOW WILL WE GET THERE?

10

FINANCIAL FORECASTS

11

FINANCING REQUIREMENTS

CONFIDENTIAL | HARDLIFE GROUP | BUSINESS PLAN 2025–2030

WHAT WE DO

WHAT WE DO

HARDLIFE ATTACHMENTS

Buckets & Breakers

Grapples & Grabs

Augers & Rippers

EXCAVATION EQUIPMENT

HARDLIFE UTILITY

Storage Tents

Industrial Shelters

Container Covers

UTILITY STRUCTURES

HARDLIFE AUCTIONS

Plant & Machinery

Online Bidding

Recurring Revenue

AUCTION CHANNEL

Supplying trade & commercial customers across the UK

CONFIDENTIAL

THE MARKET OPPORTUNITY

THE MARKET OPPORTUNITY

£2.8BN+

UK Excavator Attachment Market

4.2%

Annual Market Growth Rate

2 DIVISIONS

Attachments + Utility

UK construction output forecast to grow 4% annually through 2028

Agricultural sector driving consistent demand for storage & shelter solutions

Growing B2B trade demand for specialist attachment suppliers

CONSTRUCTION

AGRICULTURE

INDUSTRIAL

£4.3M

38.2%

45

3

8,400+

2025–30

PART ONE

WHERE ARE

WE NOW?

History

Products

Market

Organisation

WHERE ARE WE NOW? — HISTORY

HISTORY & CURRENT POSITION

2015

Business Founded

Bucket & Breaker Warehouse established

2017

First Growth Milestone

Product range expansion

2019

Hardlife Brand Launched

Move from traded warehouse

2021

Utility Division Launched

Container shelters & modular builds

2023

Major Expansion

UK market leader in specialist attachments

2025

Current Position

Two divisions, 500+ equipment items

45

STAFF

£24.5M

REVENUE

2

DIVISIONS

WHERE ARE WE NOW? — PRODUCTS

PRODUCTS & SERVICES

HARDLIFE ATTACHMENTS

EXCAVATOR BUCKETS

HYDRAULIC BREAKERS

GRAPPLES & GRABS

AUGERS & RIPPERS

HARDLIFE UTILITY

STORAGE TENTS

CONTAINER COVERS

INDUSTRIAL SHELTERS

AGRICULTURAL STRUCTURES

CONFIDENTIAL

8

MARKET, CUSTOMERS & COMPETITORS

MARKET, CUSTOMERS & COMPETITORS

£4.2BN

Total Addressable Market

4.5% P.A.

Market Growth Rate

3 KEY SECTORS

Construction · Agriculture · Industrial

OUR CUSTOMERS

Construction & civils contractors

Agricultural & farming businesses

Civil engineering firms

Plant dealers & resellers

1,800+ ACTIVE ACCOUNTS

FUTURE TRENDS

Infrastructure spending driving demand

Fuel efficiency mandates increasing attachment needs

Agricultural modernisation creating specialist demand

Online procurement growth challenging traditional routes

COMPETITIVE LANDSCAPE

DIRECT

Rhinox

Digbits

Masterhitch

INDIRECT

Heavy equipment dealers and regional OEM suppliers

Generalist plant equipment distributors

USP

Speed of supply, own-brand quality, specialist advice

CONFIDENTIAL

WHERE ARE WE NOW? — MARKETING

MARKETING & SELLING

AWARENESS

SEO/PPC · Trade Shows · Partnerships

ENQUIRY

Direct web + cold outreach

CONVERSION

Quote SLA · Spec Sheets · Demo

SALE

Online + telesales + field reps

RETENTION

Account mgmt · Loyalty pricing

PRICING POLICY

Competitive direct-supply

Volume discounts

Trade vs retail tiers

SALES TEAM

[X] Internal sales

[X] Field reps

Combined telesales + digital

DISTRIBUTION

Direct despatch UK-wide

Next-day on key lines

Own logistics + couriers

10

CONFIDENTIAL

WHERE ARE WE NOW? — PEOPLE

PEOPLE & ORGANISATION

MANAGING DIRECTOR

OPERATIONS DIRECTOR

COMMERCIAL DIRECTOR

WAREHOUSE & LOGISTICS

PRODUCTION

SALES & MARKETING

UTILITY DIVISION

45 FTE ACROSS 2 DIVISIONS

RECRUIT

Direct sourcing, job boards, specialist agencies

RETAIN & REWARD

Competitive pay, benefits, performance bonuses

DEVELOP LEADERS

Management training, mentorship, succession planning

TRAIN

Technical skills, systems, H&S compliance, CPD

CONFIDENTIAL

WHERE ARE WE NOW? — OPERATIONS

OPERATIONS & TECHNOLOGY

ORDER RECEIVED

PICKING & PACKING

QUALITY CHECK

DESPATCH

DELIVERY & AFTERCARE

ORDER WINNERS & QUALIFIERS

ORDER WINNERS

Price competitiveness

Product quality

Fast despatch

ORDER QUALIFIERS

Stock availability

Delivery reliability

Warranty

TECHNOLOGY & SYSTEMS

E-Commerce

hardlife.uk / hardlifeutility.com

Inventory Management

[Placeholder system]

CRM / Customer Data

[Placeholder]

Logistics & Despatch

[Placeholder]

Finance & Reporting

[Placeholder]

12

CONFIDENTIAL

PART TWO

WHERE ARE

WE GOING?

Vision · BHAG · Objectives · Timeline

CONFIDENTIAL

WHERE ARE WE GOING? — VISION

VISION, AIMS & OBJECTIVES

To be the UK's leading specialist supplier of excavator attachments and utility structures — trusted by contractors, built to last.

£50M revenue by 2028 — the go-to brand for heavy equipment solutions across the UK

3-YEAR GROWTH PLAN

Launch e-commerce platform · expand attachment range · recruit 3 key roles

Scale Utility division · hit £33M revenue · open second warehouse

Achieve £40M+ revenue · establish national dealer network

£50M revenue · market-leading brand · exit-ready business

14

PART THREE

HOW WILL

WE GET

THERE?

Change Projects · Resources · Recruitment · Financials

CONFIDENTIAL

HOW WILL WE GET THERE? — PLAN

BUSINESS PLAN ON A PAGE

1

E-COMMERCE PLATFORM UPGRADE

Improve hardlife.uk and hardlifeutility.com

12 MONTHS

£95K

IN PROGRESS

2

PRODUCT RANGE EXPANSION

New attachment categories and utility product lines

18 MONTHS

£150K

PLANNED

3

TEAM AND HEADCOUNT GROWTH

Sales and ops recruitment, 8 new hires planned

24 MONTHS

£120K

IN PROGRESS

4

BRAND AND MARKETING DEVELOPMENT

Trade shows, digital campaigns, PR

12 MONTHS

£80K

PLANNED

KEY NEW RECRUITMENTS

E-Commerce Manager — Sales

Utility Structures BD Lead — Operations

Digital Specialist — Marketing

16

CONFIDENTIAL | INVESTOR REVIEW

HOW WILL WE GET THERE? — FINANCIALS

FINANCIAL REVIEW & FORECASTS

£8.27M

2030 REVENUE TARGET

£36M+

CUMULATIVE 2025–2030

15%

EBITDA TARGET MARGIN

2025

£4.30M

£645K

BASE

2026

£4.73M

£710K

+10%

2027

£5.44M

£816K

+15%

2028

£6.26M

£938K

+15%

2029

£7.19M

£1.08M

+15%

2030

£8.27M

£1.24M

+15%

CONFIDENTIAL | INVESTOR REVIEW

HOW WILL WE GET THERE? — SEGMENTS

REVENUE BY SEGMENT

£1.5M

ATTACHMENTS

Core volume + repeat business

MEDIUM MARGIN

£1.25M

UTILITY

Expansion + project work

HIGHER MARGIN

£1.25M

AUCTIONS

Opportunistic channel

VARIABLE MARGIN

£200K

FRANCHISE

Stable partner network

MEDIUM MARGIN

TOTAL 2026 TARGET REVENUE:

£4.15M

HOW WILL WE GET THERE? — STRATEGY

GROWTH STRATEGY

Key Levers Driving Scalable Growth

01

REVENUE DRIVER

PRODUCT AVAILABILITY

More stock depth = fewer lost sales

02

MARGIN PROTECTION

OPERATIONAL EFFICIENCY

Faster throughput protects 15% EBITDA

03

MARGIN EXPANSION

PRICING OPTIMISATION

Structured margins eliminate cost leakage

04

GROWTH ENGINE

GEOGRAPHIC EXPANSION

UK regions + France, Spain, Italy

05

DEMAND GENERATION

SALES & MARKETING

Proactive pipeline drives predictable revenue

06

ENABLER

PEOPLE & RECRUITMENT

Right team structure enables scalable growth

CONFIDENTIAL

PERFORMANCE — KPIs

FINANCIAL DISCIPLINE & KEY PERFORMANCE METRICS

TBC

REVENUE PER SALES REP

Target set on incentive plan

25%+

CONVERSION RATE

Enquiry to closed sale

£TBC

AVERAGE ORDER VALUE

Track per product category

↓ CAC

ACQUISITION COST

Reduce via inbound marketing

95%

ON-TIME DELIVERY

Customer retention & loyalty

METRICS TO BE TRACKED MONTHLY — OWNERS ASSIGNED PER KPI

CONFIDENTIAL

HOW WILL WE GET THERE? — RISK

KEY RISKS & MITIGATION

01

SUPPLY CHAIN

SUPPLIER DEPENDENCY

Over-reliance on single suppliers

Diversify suppliers + strengthen procurement

02

OPERATIONS

RESOURCE DEPENDENCY

Key-person risk in operations

Structured hiring + cross-training programme

03

MARKET

MARKET SLOWDOWN

Construction sector downturn exposure

Diversify: agriculture, industrial, waste

04

FINANCIAL

CASH FLOW

Inventory pressure on working capital

Improved stock planning + credit control

£7,500,000

Q3 2025

Working Capital

40

Inventory Investment

30

Digital & Marketing

15

Capex / Equipment

15

3 years

35%

1.5:1

4.5x

Trade sale / MBO / Structured secondary growth buyout

FINANCIALS / FORECAST MODEL

FINANCIAL FORECAST MODEL

6-Year Projections | 2025–2030

METRIC

2025

2026

2027

2028

2029

2030

NOTES

REVENUE

£4,300,000

£4,730,000

£5,439,500

£6,255,425

£7,193,739

£8,272,800

Sales team growth + conversion uplift

GROSS MARGIN

33%

33%

35%

35%

38%

40%

Pricing optimisation + product mix

STAFF COST RATIO

14.4%

14.4%

12%

10%

10%

10%

Scaling revenue faster than headcount

OPEX (EXCL. STAFF)

11.9%

11.9%

10%

10%

10%

10%

Process efficiency improvements

EBITDA

£645,000

£709,500

£815,925

£938,314

£1,079,061

£1,240,920

15% operating margin target throughout

INVENTORY RATIO

30%

30%

30%

30%

30%

30%

~30% of revenue working capital discipline

CUMULATIVE REVENUE 2025–2030: £36,191,464

EBITDA TARGET: 15% OPERATING MARGIN

£8.27M 2030 TARGET

+15% YoY FROM 2027

15% EBITDA MARGIN

CONFIDENTIAL | HARDLIFE GROUP | BUSINESS PLAN 2025–2030

05

THANK YOU

Hardlife Group — Business Plan 2025–2030

Hard Equipment. Utility Structures. Long Life.

£8.27M REVENUE TARGET BY 2030

15% EBITDA MARGIN TARGET

4 BUSINESS DIVISIONS — SCALABLE & PROFITABLE

Confidential — For Discussion Purposes Only

HARDLIFE GROUP | BUSINESS PLAN 2025–2030 | CONFIDENTIAL

ATTACHMENTS

ATTACHMENTS

UTILITY

AUCTIONS & FRANCHISE