THE KIT: Hockey Essentials Bundle Pitch Deck 2026
A business pitch for an all-in-one hockey accessory kit including tape, wax, and laces. Explore market research and pricing for the hockey equipment industry.
THE KIT
Everything You Need. Right In Your Bag.
Hockey Tape · Sock Tape · Wax · Laces
Pitch Deck | 2026
THE PROBLEM
Every Game, the Same Story.
Players scramble to find tape, wax & laces before games
Borrowing gear from teammates every single game
Accessories bought separately — costly & inconvenient
84% of players want an easier way to manage their hockey essentials
THE KIT
THE SOLUTION
One Kit. Everything You Need.
HOCKEY TAPE
Stick & blade coverage
SOCK TAPE
Keep your socks in place
WAX
Smooth puck handling
LACES
Always game-ready
THE KIT — sold as one complete bundle, so you're always prepared.
THE KIT
MARKET RESEARCH
25 Players Surveyed.
The Data Speaks.
56%
Prefer buying hockey essentials as a BUNDLE
84%
Want a more convenient way to manage gear
72%
Willing to spend $20–$30 on a convenience kit
52%
Occasionally restock accessories mid-season
Survey of 25 hockey players across multiple levels — House League to AAA · April 2026
THE KIT
VOICE OF THE PLAYER
What Players Are Saying
Having to always buy new tape and sock tape is a hassle.
— Survey Respondent
Getting my gear out of my bag including my tape and wax is frustrating.
— Survey Respondent
I can never find my tape before a game.
— Survey Respondent (noted by 24% of respondents)
find my tape
gear
Missing Tape
sock tape
bag
Losing stuff
tape and wax
arena
stick
Drying my gear
THE KIT
PLAYER INTERVIEWS
What We Heard From Real Players
Q: How often do you replace tape, laces, or wax?
A: Very frequently to occasionally — most players go through tape every 1–2 games and restock mid-season.
Q: Where do you usually buy your hockey accessories?
A: 76% buy in-store at sports shops, 12% online — convenience and availability matter.
Q: How important is convenience for your gear? (1–10)
A: Players rated convenience highly — having everything in one place saves time before games.
Q: What would make you want to buy this kit?
A: Good value, quality products, and the convenience of not hunting for accessories before every game.
Interviews conducted with players across House League, AA, and AAA levels.
THE KIT
TARGET MARKET
Who Needs THE KIT?
Hockey players ages 15–25 (primary audience — 88% of survey)
House League to AAA competitive levels
Players who restock accessories frequently
Teams & parents buying pre-season kits
Canada has 600,000+ registered hockey players
Every one of them uses tape, wax, and laces.
THE KIT
PRICING
Simple, Affordable, Worth It.
THE KIT
$20 – $25
Complete bundle · Everything included
vs. Buying Separately
THE KIT saves you money and the hassle.
72% of surveyed players said they'd spend $20–$30 for this convenience.
THE KIT
THE OPPORTUNITY
The Gap in the Market.
No all-in-one bundle exists
Players currently buy tape, wax, laces, and sock tape from different places. THE KIT solves this in one purchase.
Convenience is king
76% of players buy in-store. A ready-made kit placed at point of purchase captures impulse buyers every season.
High repeat purchase rate
Hockey accessories wear out constantly — tape every game, laces each season. THE KIT = recurring revenue.
THE KIT is the first hockey essentials bundle designed for players, by a player.
THE KIT
LET'S BUILD THIS
THE KIT is Ready to Play.
FUNDING
To produce the first batch of kits and get to market
RETAIL PARTNERSHIPS
Hockey shops, pro shops, and team suppliers across Canada
YOUR SUPPORT
Help us put THE KIT in every hockey bag in the country
One kit. Zero hassle. Every game.
Created by a hockey player, for hockey players · 2026
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