Focus First: ADHD Priority App Pitch for High Schoolers
Discover Focus First, a smart priority app designed to help high school students with ADHD manage tasks, reduce overwhelm, and meet study deadlines.
Focus
First
A Smart Priority App for High School Students with ADHD
Design & Technology — Preliminary Assessment 2A
Pitch Presentation
The<br>Problem
Prioritising Tasks
Students with ADHD struggle to decide what to do first, leading to paralysis and procrastination.
Getting Distracted
Even when they start, they lose focus mid-task and forget what they were meant to do.
Vision & Mission
To help high school students with ADHD take control of their tasks in a way that actually works for their brain
Focus First exists to give students with ADHD a system that thinks like they do — reducing overwhelm and building real confidence one task at a time.
Proposed vs Existing
Existing Tools
Just a storage place for tasks
No prioritisation — you decide everything
No urgency signals
Overwhelming long lists
Focus First
A decision-maker, not just a list
Tells you what matters RIGHT NOW
Gets louder as deadlines approach — urgency builds automatically
Designed for the ADHD brain
Target Market: High School Students with ADHD
Benefits to Our Target Market
🎯
Clear Priorities
Always know what to do first — no mental sorting required.
⏰
Automated Urgency
Deadlines can't sneak up — urgency builds automatically.
😌
Reduced Overwhelm
Less time feeling stuck or overwhelmed by long lists.
⚡
Frictionless Entry
Quick and easy to add tasks so it actually gets used.
🏆
Built-in Motivation
Builds confidence through small, achievable wins.
How We'll Measure Success
1
Task Completion Rate
Students complete more assignments on time without reminders.
2
Daily Active Usage
Students open and use the app every day without being told to.
3
Fewer Missed Deadlines
A measurable drop in late or missing work reported by teachers.
4
Student-Reported Stress Reduction
Students feel less overwhelmed and more in control.
UN SDG Goal 4
Quality Education
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
84 Million
children and youth will be out of school by 2030
300 Million
students will lack basic literacy/numeracy skills
Only 1 in 6
countries will achieve universal secondary school completion
Focus First directly supports SDG 4
by reducing educational barriers for students with ADHD
Marking Criteria
Assessment Task #2 – Pitch Presentation (20%)
Review the standard criteria and mark allocations to ensure your pitch meets all expectations. Performance is evaluated across 5 dimensions.
Evaluation Criteria
Marks
Quality, appropriateness and originality of problem (in response to design brief)
/5
Breadth of research, and communication of this in slides and pitch presentation
/5
Proposed design is needed and will benefit stated target market. Criteria to evaluate success are relevant and specific to proposed design.
/5
Q & A — questions are answered confidently and using appropriate language and design terminology
/2
Public speaking technique — facial expressions, body language, voice projection, confidence, eye contact. Timing (3 min + questions). Pace and use of time. Synchronisation of slides and speaker.
/3
Total Mark
/20
- adhd-app
- student-productivity
- pitch-deck
- education-technology
- task-management
- high-school
- un-sdg