Adosi-Padosi Web Series Brand Sponsorship Proposal

ADOSI – PODOSI

A Delhi-Based Comedy Web Series

Genre: Slice of Life | Produced by: VSF | Format: Web Series

The Concept

A light-hearted comedy set in a Delhi apartment building where 4 girls live opposite 4 boys. Separated only by a lift and corridor, daily misunderstandings bring them together. It's comedy born from everyday chaos.

Market Opportunity: India's OTT Explosion

The Indian OTT market is growing at a CAGR of 19.7%. With active OTT users estimated at 601.2 million by 2025 and 52% of content focusing on regional languages, the demand for relatable, local content like 'Adosi-Padosi' is at an all-time high.

Target Audience

Primary: Age 18–35 | Flatmates, PG residents, Renters. Geography: Delhi NCR, Metro & Tier-1 Cities. Secondary: Urban families and digital content viewers who enjoy slice-of-life comedy.

100% RELATABLE. 100% REAL.

Why Brands Should Care

Natural Product Visibility: No forced advertising.

High Recall: Your brand becomes part of the storyline.

Real-Life Usage: Products shown in authentic Delhi scenarios.

Multi-Platform: Exposure across YouTube, Reels, and Shorts.

Integration Opportunities

• VISUAL PLACEMENT: Furniture, cushions, décor, kitchen items. • USAGE-BASED: Food, snacks, beverages, daily-use products. • STORY-BASED: Product triggers a funny moment or resolves a conflict.

Ideal Brand Partners

Food & Snacks (Chips, Dips, Ready-to-eat)

Beverages & Energy Drinks

Home Décor, Furniture & Cushions

Lifestyle & Daily-use Products

Sponsorship Packages

• Basic Visibility: Background placement, Logo credit (₹25k - ₹50k). • Integrated Usage: Product used in scenes, Social Mentions (₹50k - ₹1L). • Exclusive: Customized Multi-episode integration (Custom Pricing).

Let's Collaborate

Be part of a relatable story. Reach Delhi's urban youth.

Contact VSF for Brand Collaborations