LearnWise UK EdTech Business Plan | AI-Powered Learning

BM564 Enterprise & Entrepreneurship

LearnWise UK

A Sustainable EdTech Platform for the United Kingdom

Empowering Learners. Bridging the Digital Divide.

Group Members:

Shadaica Reid

H2202193

22114806

Sarah John

H2310285

22232359

Quincy Ofori

H2310480

22232625

Oritse Gbenebitse

H2310245

22232349

BM564

25th April 2026

AGENDA

Presentation Overview

Business Idea & Rationale

Core concept and fundamental justification.

Idea Generation Process

Methodologies used to conceptualize the venture.

Feasibility Study

Technical, financial, and operational viability.

Product & Services

Detailed breakdown of the LearnWise offerings.

Market Opportunity

Target audience and potential market size.

Industry Attractiveness

Competitive landscape and barriers to entry.

Sustainability Vision

Long-term environmental and social impact goals.

Conclusion & Q&A

Final thoughts and open floor for questions.

LearnWise UK | BM564 Enterprise & Entrepreneurship

01 / BUSINESS IDEA

Why LearnWise UK?

The UK's Digital Skills Crisis

76%

of UK employers struggle to fill digitally skilled roles

52%

of working-age adults have basic digital skills

£23bn

could be added to the UK economy annually by closing the gap

1.26m

workers have identified skills gaps (2024)

Our Response

LearnWise UK is an AI-powered e-learning platform addressing the UK's digital skills gap

Offers affordable, accessible, and accredited online courses

Aligned with UN Sustainable Development Goal 4: Quality Education

Focus on underserved communities, adult learners, and SME workforce upskilling

Built for the UK market — local content, UK qualifications, UK employer partnerships

Sources: Lloyds Bank Digital Index 2024; Employer Skills Survey 2024

LearnWise UK | BM564

02 / IDEA GENERATION

How We Developed the Idea

OBSERVATION

Noticed growing demand for remote upskilling post-COVID-19 in the UK

RESEARCH

Reviewed Mintel, EBSCOhost, GOV.UK reports on digital skills gap and EdTech trends

BRAINSTORMING

Group sessions exploring pain points: cost, accessibility, accreditation in existing platforms

BENCHMARKING

Analysed competitors: FutureLearn, Coursera, Udemy — identified gaps in UK-specific content

CONCEPT REFINEMENT

Defined LearnWise UK's unique value: AI-personalised, UK-accredited, sustainability-focused

Entrepreneurship begins with observing a problem the world has not yet solved.

— Timmons & Spinelli (2009)

LearnWise UK | BM564

03 / FEASIBILITY STUDY

Feasibility Study

MARKET FEASIBILITY

UK e-learning market valued at ~$11.8 billion (2025)

CAGR of 16.8% projected through 2029

8+ million adult learners enrolled online in the UK

Strong post-pandemic appetite for flexible learning

Source: Technavio, 2024

TECHNICAL FEASIBILITY

Cloud-based SaaS platform (AWS/Azure infrastructure)

AI-driven personalised learning paths

Mobile-first responsive design

Integration with UK university systems and employer portals

Low-cost scalable tech stack

FINANCIAL FEASIBILITY

Freemium + subscription revenue model (£9.99–£29.99/month)

B2B corporate licensing for SME workforce training

Break-even projected at Month 18

Initial investment: £250,000 seed funding

Revenue forecast: £1.2M by Year 2

Primary: Surveys & Interviews | Secondary: Mintel, GOV.UK, EBSCOhost, ProQuest | PESTLE & SWOT Analysis

LearnWise UK | BM564

04 / PRODUCT & SERVICES

What LearnWise UK Offers

AI-Personalised Learning Paths

Adaptive algorithms tailor course content to each learner's pace and goals

UK-Accredited Certifications

Courses aligned with Ofqual-regulated qualifications and employer-recognised badges

Sustainability Module Library

Dedicated courses on green skills, ESG, net-zero, and circular economy for UK businesses

Employer Partnership Portal

B2B dashboard for SMEs to upskill teams with CPD-certified content

Accessibility-First Design

WCAG 2.1 AA compliant, multilingual support, low-bandwidth mode for digital inclusion

500+ Courses

50+ UK Employer Partners

£9.99/mo Starting Price

LearnWise UK | BM564

05 / MARKET OPPORTUNITY

Market Opportunity in the UK

$11.8B

UK E-Learning Market Value (2025)

16.8%

Market CAGR 2024–2029

8M+

Adult Online Learners in UK

76%

Employers with Digital Skills Vacancies

TARGET AUDIENCE

Adult learners (25–45) seeking career change

SMEs (1–250 employees) needing workforce upskilling

Recent graduates building digital portfolios

Underserved communities & disadvantaged learners

COMPETITIVE LANDSCAPE

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LearnWise UK | BM564

Sources: Technavio 2024; ONS 2024

06 / INDUSTRY ATTRACTIVENESS

Industry Attractiveness Analysis

PESTLE Analysis

SWOT Analysis

Political

UK Govt commitment to digital skills (Digital Strategy 2022, Lifelong Learning Entitlement)

Economic

£23B economic opportunity from closing digital skills gap; post-recession upskilling demand

Social

82% of adult learners prefer online; rising demand for flexible, remote education

Technological

AI, cloud, 5G adoption accelerating; UK AI market >$21 billion

Legal

GDPR compliance, Ofqual regulatory framework, consumer protection laws

Environmental

EdTech reduces carbon vs. physical campuses; aligns with UK Net Zero 2050

STRENGTHS

AI personalisation, UK-specific content, sustainability focus, low-cost model

WEAKNESSES

New entrant brand recognition, dependency on internet access

OPPORTUNITIES

Growing SME market, govt upskilling grants, AI integration potential

THREATS

Established competitors (Coursera, FutureLearn), data security concerns

LearnWise UK | BM564

07 / SUSTAINABILITY VISION

Our Sustainability Vision

Building an EdTech business that is profitable, purposeful, and planet-conscious.

SOCIAL IMPACT

Target 100,000 learners from disadvantaged backgrounds by Year 3

Partner with UK Job Centres and councils to fund free access

Close gender and age gaps in digital literacy

Aligned with SDG 4 (Quality Education) & SDG 10 (Reduced Inequalities)

ENVIRONMENTAL SUSTAINABILITY

Carbon-neutral operations via green cloud hosting (AWS Sustainability Zone)

Digital delivery reduces commuting and physical campus energy use

Annual sustainability report published

Target: B Corp Certification by Year 3

Aligned with UK Net Zero 2050 strategy

ECONOMIC SUSTAINABILITY

Freemium model ensures accessibility while maintaining profitability

Revenue reinvested into free course scholarships

Long-term B2B corporate partnerships for recurring revenue

Projected £5M revenue by Year 5

Creates 50+ UK-based jobs by Year 3

Launch & Seed Funding

50K Users & Break-Even

B Corp + 100K Users

£5M Revenue & National Impact

LearnWise UK | BM564 | SDG 4 · SDG 8 · SDG 10 · SDG 13

08 / BUSINESS MODEL

Business Model & Revenue Strategy

FREEMIUM (B2C)

Free tier: 20 courses, community access

Premium: £9.99/month — full library + AI tutor

Pro: £19.99/month — certificates + career services

CORPORATE LICENSING (B2B)

SME Team Plans from £299/month

Enterprise Plans: bespoke pricing

CPD-certified content for workforce development

Employer dashboard + analytics

GRANTS & PARTNERSHIPS

UK Govt Skills Bootcamp funding

University white-label partnerships

Apprenticeship Levy-compatible content

Year 1

£180K

Year 2

£1.2M

Year 3

£2.8M

Year 5

£5M

Based on 5% UK SME market penetration and 25,000 premium subscribers by Year 2

LearnWise UK | BM564

REFERENCES

References

1. Technavio (2024) UK E-learning Market Report 2024-2029. Available at: www.technavio.com [Accessed 9 April 2026].

2. Lloyds Bank (2024) UK Consumer Digital Index 2024. Lloyds Banking Group. Available at: www.lloydsbank.com [Accessed 9 April 2026].

3. Department for Education (2022) UK Digital Strategy. London: HMSO. Available at: www.gov.uk [Accessed 9 April 2026].

4. ONS (2024) Labour Force Survey: Digital Skills in the UK Workforce. Office for National Statistics. Available at: www.ons.gov.uk [Accessed 9 April 2026].

5. Timmons, J.A. and Spinelli, S. (2009) New Venture Creation: Entrepreneurship for the 21st Century. 8th edn. New York: McGraw-Hill.

6. United Nations (2015) Sustainable Development Goals: Goal 4 – Quality Education. Available at: www.un.org/sustainabledevelopment [Accessed 9 April 2026].

7. Grand View Research (2024) UK EdTech Market Size Report. Available at: www.grandviewresearch.com [Accessed 9 April 2026].

8. UKCES (2024) Employer Skills Survey 2024. UK Commission for Employment and Skills. Available at: www.gov.uk [Accessed 9 April 2026].

9. Ries, E. (2011) The Lean Startup. New York: Crown Publishing.

10. Porter, M.E. (2008) 'The five competitive forces that shape strategy', Harvard Business Review, 86(1), pp. 78–93.

LearnWise UK | BM564 Enterprise & Entrepreneurship | Harvard Referencing Style

Thank You

We believe LearnWise UK can transform digital education — sustainably.

We welcome your questions.

LearnWise UK

Empowering Learners. Bridging the Digital Divide.

Module: BM564 Enterprise & Entrepreneurship

Submitted: 25th April 2026

Tutor: Dr Patricia Barnett-Quaicoo

Institution: LSST / BNU

Shadaica Reid · Sarah John · Quincy Ofori · Oritse Gbenebitse