Self-Healing Concrete: Sustainable Admixture Pitch Deck
Discover SEO Admixture Solutions: a batching-stage self-healing concrete powdered admixture designed to reduce infrastructure repair costs and carbon emissions.
Self-Healing Concrete. Batching-Stage Simple.
University Assessment Pitch | April 2026
10-Minute Pitch | 5–10 Min Q&A
Meet the Team
Euan
Managing Director
Commercial · Finance · Coordination
Sam
Delivery & Technical Lead
Problem · Solution · Technical Delivery
Ollie
Market & Strategy Lead
Marketing · Competitors · Go-to-Market
SEO Admixture Solutions — University Assessment 2026
The Problem: Cracking Drives Cost + Carbon
Sam
Cracking leads to deterioration and repeat interventions
Concrete repair is disruptive, expensive and carbon intensive
This challenges net zero delivery on infrastructure programmes
As you know, concrete repairs are a carbon-heavy part of the lifecycle — which makes hitting net zero targets harder on long-life assets.
CRACK
INGRESS
DETERIORATION
REPAIR CYCLE
The reactive repair cycle — costly, disruptive, carbon-intensive
04
The Solution:
SEO Self-Healing Admixture
SAM
Powdered admixture dosed at batching stage (bag or bulk)
Dormant bacteria activate with moisture in micro-cracks
CaCO₃ forms to seal cracks and limit further ingress
15-Second Talk Track
"It's a powdered admixture. When cracks form and moisture enters, the bacteria activate and create limestone to seal the crack."
DOSE
Admixture added at batching
CRACK FORMS
Moisture enters and activates bacteria
SELF SEALS
CaCO₃ forms to map out crack
bacteria + moisture → CaCO₃ crystal formation
Mechanism:
05
What This Delivers
Why it matters to Balfour Beatty & Burroughs
Before
Reactive repairs — unplanned cost and disruption
Repeated interventions over asset lifecycle
Carbon-intensive repair cycles
Challenges net zero infrastructure targets
After
Fewer unplanned maintenance interventions
Improved durability via standard batching workflow
Reduced embodied carbon over whole life
Supports sustainable delivery expectations
SEO fits existing supply chains — no new processes, no specialist installation.
06
Why Balfour Beatty & Burroughs?
Built for your priorities — not just for class
Ollie
Balfour Beatty
Fewer repair interventions <strong style="color: #4696D6;">→</strong> lower lifecycle disruption and carbon on long-life assets
Burroughs
Specification-led adoption <strong style="color: #4696D6;">→</strong> product embedded at design stage, not an optional add-on
Best-Fit Applications
Tunnels · Substructures · Retaining walls · Water-exposed concrete — <strong>difficult access assets</strong>
Where SEO fits best
Water-exposed <span style="color:#4696D6; margin:0 12px;">•</span> Difficult access <span style="color:#4696D6; margin:0 12px;">•</span> Long-life assets
Go-to-Market & the Month 7–9 Uplift
Entry route:
batching plants + ready-mix suppliers — lowest friction adoption point
Burroughs support:
SEO included in specification packs at design stage
Months 7–9 campaign:
CPD briefings + supplier demos + targeted outreach →
awareness uplift
Burroughs embeds SEO at design stage
Batching plant adoption
Contractor pull-through demand
08
Competitors & Why SEO Wins
Speaker
Ollie
We've brought the technical datasheet for reference.
SEO is positioned as ROUTINE — not specialist. This is our market entry advantage.
Dosage Comparison (kg/m³)
Lower dosage = lower cost per m³ + lower embodied carbon
09
Business Model & Pricing
How we make money
Speaker
Euan
Two-tier pricing aligned to project scale
Bulk sales drive higher-value infrastructure work
Pricing supports early adoption and long-term growth
10kg Bags
Small in-situ works
£40 / bag
£4.00 per kg
Bulk Supply
Large infrastructure projects
£2,500 / tonne
£2.50 per kg
As adoption grows, bulk supply drives scalable, repeat revenue
10
Profitability & Cash Flow
Is it viable?
Speaker
Euan
<strong style="color:#fff;">Break-even achieved Month 9</strong> — within the first year
<strong style="color:#fff;">Asset-light model</strong> avoids heavy upfront capital investment
<strong style="color:#fff;">~£330,000 cash in bank by Month 24</strong> — strong financial resilience
Low risk. Cash positive throughout.
Cash Flow (£k)
Cumulative Income vs Expenditure
Break-even ↑ Month 9
11
Investment
Accelerate market entry. Mutual value.
Speaker
Euan
<strong style="color:#fff;">£50k Innovate UK grant</strong> = foundation & credibility
<strong style="color:#fff;">£20k support</strong> = accelerate market entry
<strong style="color:#fff;">Mutual value:</strong> early access + long-term strategic alignment
This isn't just a financial opportunity — it's a strategic alignment with how you already deliver sustainable infrastructure.
Use of Funds
Certification & Testing
35%
Initial Production Setup
30%
Supplier Onboarding
20%
Market Entry & Outreach
15%
Innovate UK
£50,000 Grant — Sustainability Innovation
Total: £70,000
The Product
Batching-stage self-healing admixture
The Opportunity
UK infrastructure — routine adoption, proven supply chain
The Viability
Break-even Month 9 · £330k cash Month 24
SEO Admixture Solutions — Reducing Repair. Reducing Carbon. Routine by Design.
Questions?
5–10 Minute Q&A
Euan · Sam · Ollie | University Assessment | April 2026
- self-healing-concrete
- sustainable-infrastructure
- pitch-deck
- green-construction
- civil-engineering
- net-zero
- infrastructure-repair