Consumer Identity and Purchase Analysis | Student Project

Consumer Identity & Purchases

Ms. Bannister<br/>Abdi T.<br/>Social 9<br/>18/03/25<br/>

Connect to Big Ideas – Assignment

Purchase #1 — Keyboard

Why I Bought It

While browsing social media, I came across several reviews of mechanical keyboards that highlighted their performance and responsiveness. At the same time, my old keyboard had begun to malfunction, with keys not registering properly. This combination influenced my decision to invest in a compact 75% mechanical keyboard.

Identity's Role

My identity as a gamer played a major role in this purchase. I value precision and responsiveness, and having a reliable keyboard gives me a competitive advantage. This reflects my interest in gaming and my focus on performance when choosing products.

Reflection of Self

This purchase reflects my values of efficiency, performance, and minimalism. As both a gamer and a student, I need a keyboard that supports fast reactions in games and comfortable typing for schoolwork. Choosing a 75% layout shows my preference for functionality while eliminating unnecessary features.

Other Factors

Quality and performance were the most important factors in my decision. I needed a keyboard with low latency and accurate key registration. Although price was considered, I prioritized long-term reliability and functionality since the keyboard is central to both my gaming and academic use.

Purchase #2 — Little Caesars Pizza

Why I Bought It

While scrolling through social media, I saw reviews and images of Little Caesars pizza that made it look appealing. This triggered a craving, and the convenience and low price made it an easy and quick decision.

Identity's Role

My identity played a smaller role in this purchase. I do not strongly identify with food culture or specific brands, but as a student, I value convenience and affordability. This shows that my decisions in this case were more influenced by practicality than personal identity.

Reflection of Self

This purchase reflects my belief in maintaining balance. I do not restrict myself from occasional indulgences, but I also do not base my identity around food. It shows that I prioritize flexibility and moderation in my lifestyle.

Other Factors

Price and convenience were the main factors influencing this decision. Little Caesars is known for being affordable and quick, which made it ideal for a fast and satisfying meal. Marketing and social media exposure also contributed by making the product more appealing.

Purchase #3 — Cotton Shirts

Why I Bought It

Most of my existing shirts were not 100% cotton, making them less comfortable to wear. I wanted to improve my wardrobe by adding more comfortable and breathable clothing, so I chose to purchase a pack of cotton shirts.

Identity's Role

My identity played a moderate role in this purchase. I do not strongly identify with fashion trends or brand names, but I highly value comfort and practicality. This choice reflects my preference for functionality over appearance.

Reflection of Self

This purchase reflects my belief that comfort should come first in everyday life. I prefer simple, practical clothing that suits my laid-back lifestyle. It shows that I prioritize ease and comfort rather than following trends or making fashion statements.

Other Factors

Material quality was the most important factor in my decision. 100% cotton is softer and more breathable than blended fabrics, making it more comfortable for daily wear. Price was also reasonable, and the simple design was an advantage since I am not focused on brand image or trends. (it also expands my options to style with if thats what I want to do)