OTTO Investor Pitch 2026: Germany's #1 Online Marketplace
Explore OTTO's 2026 pitch deck: Germany's leading marketplace with 18M products, 12.2M customers, and ‣7B GMV. Learn about retail growth and e-commerce trends.
Pitch Deck 2026
SHOP SMARTER. LIVE BETTER.
Germany's #1 Online Marketplace
18M+ Products · 12.2M Customers · €7B GMV
otto.de
WHO WE ARE
75 Years of Retail Excellence
Founded in Hamburg in 1949, OTTO has grown from a small mail-order catalogue to Germany's largest online marketplace. Today, we connect millions of customers with the best products across fashion, home, electronics, and more.
1949
Founded in Hamburg
€14.9B
Group Revenue
36,300
Employees Worldwide
THE CHALLENGE
Shopping Today Is Fragmented & Frustrating
01
Too Many Platforms
Customers waste time browsing multiple websites to find products, compare prices, and check availability.
02
Limited Selection
Niche shops offer narrow ranges. Finding the perfect item across fashion, home & tech means juggling dozens of tabs.
03
Trust & Reliability
Unknown sellers, unclear returns, and unreliable delivery make online shopping risky and stressful.
OUR SOLUTION
One Destination.<br>Everything You Need.
OTTO brings together 18 million products from 6,200 trusted marketplace partners — all in one seamless platform. Fashion, home, electronics, beauty, sports and more — discover, compare, and buy with confidence.
18M+ products across 8 categories
34,000 trusted brands
Flexible payment & easy returns
Fast, reliable delivery across Germany
18M+
Products at your fingertips
one platform · one checkout · one experience
WHAT WE OFFER
8 Categories, Millions of Choices
Fashion & Lifestyle
Clothing, shoes, accessories
Home & Living
Furniture, decor, textiles
Electronics & Media
TV, smartphones, laptops
Garden & DIY
Tools, outdoor, plants
Sports & Leisure
Fitness, outdoor, bikes
Beauty & Drugstore
Skincare, wellness, health
Baby & Kids
Toys, clothing, furniture
Kitchen & Cooking
Appliances, cookware, food
BY THE NUMBERS
OTTO in Numbers
12.2M
Active Customers
18M+
Products Listed
€7B
Gross Merchandise Volume
6,200
Marketplace Partners
34,000
Brands Available
60M
Monthly Visits
FASHION & LIFESTYLE
Dress the Way You Want
Discover thousands of fashion brands — from everyday essentials to premium labels. OTTO offers the latest trends in women's, men's, and kids' fashion with new arrivals every week.
2,000+
Fashion Brands
€2.3B
Fashion GMV
New
Arrivals Weekly
HOME & LIVING
Make Your Space Yours
From sofas to lighting, bed linen to kitchen gadgets — OTTO has everything to make your home beautiful. Browse thousands of furniture and home décor items from top brands and emerging designers.
€2.25B
Home & Furniture GMV
500K+
Home Products
Free
Return Policy
Shop Home & Living at otto.de →
TECHNOLOGY & MEDIA
The Latest Tech, At Your Door
Shop the newest smartphones, laptops, TVs, and audio equipment from leading brands. OTTO offers competitive prices, expert descriptions, and reliable next-day delivery.
€1.65B
Electronics GMV
Top Brands
Apple, Samsung & more
Next Day
Delivery Available
Shop Electronics at otto.de →
WHY OTTO
6 Reasons Customers Choose Us
Trusted for 75 Years
Germany's most established online retailer with a track record of reliability.
Fast & Free Delivery
Fast delivery options across Germany with convenient tracking.
Easy Returns
Hassle-free returns within 30 days, no questions asked.
Flexible Payment
Pay by invoice, installments, credit card, or PayPal.
Buyer Protection
Every purchase is covered by OTTO buyer protection.
4.3/5 Trustpilot
57,000+ verified positive reviews from happy customers.
CUSTOMER EXPERIENCE
Designed Around You
From first browse to doorstep delivery, every step of the OTTO experience is crafted for simplicity, speed, and satisfaction. Our app and website make finding, comparing, and buying effortless.
Personalized recommendations
Seamless mobile app (85%+ mobile visits)
Real-time order tracking
24/7 customer service support
1.9 Million
daily visitors to otto.de
SUSTAINABILITY
Shopping With a Conscience
OTTO is committed to making e-commerce more sustainable. From eco-packaging to curated sustainable product lines, we help customers make choices that are good for them — and the planet.
Climate-neutral delivery options
Sustainable product filters & labeling
Reduced packaging and recycling programs
OTTO Group Net Zero target by 2040
Otto Group: One of Germany's most sustainable retailers
OTTO APP
Shop On the Go
The OTTO app brings Germany's largest marketplace to your pocket. With personalized feeds, instant notifications, and one-tap checkout — shopping has never been this convenient.
Available on iOS & Android
Personalized product recommendations
Push notifications for deals & sales
One-tap reorder for your favorites
Real-time delivery tracking
85%+ of OTTO visits happen on mobile
DEALS & SAVINGS
Great Prices. Every Day.
New Customers
€10 OFF
on your first order
Valid for all new registrations
App Exclusive
20% EXTRA
on selected categories
Only in the OTTO app
Weekly Deals
Up to 40% OFF
on top products
New deals every week
Sale Event · Hundreds of deals updated daily · Free delivery on orders over €50
OUR BRANDS
34,000 Brands. One Platform.
From global powerhouses to beloved German labels — OTTO brings together the world's best brands across every category.
adidas
NIKE
SAMSUNG
Apple
LEGO
BOSCH
PHILIPS
Miele
H&M
ESPRIT
dyson
De'Longhi
34,000
brands
6,200
marketplace partners
18M+
products
WHAT CUSTOMERS SAY
Loved by Millions
Rated 4.3/5 on Trustpilot · 57,000+ verified reviews
OTTO has everything I need — fashion, electronics, and home goods all in one place. Delivery is always fast and returns are so easy!
Sarah M., Hamburg
⭐⭐⭐⭐⭐
I've been shopping at OTTO for over 10 years. The quality, variety, and customer service are simply unmatched.
Thomas K., Munich
⭐⭐⭐⭐⭐
The app is incredible. I love getting personalized recommendations and the deals are always genuine. My go-to for everything!
Julia W., Berlin
⭐⭐⭐⭐⭐
GROWTH STORY
Growing Stronger Every Year
OTTO continues to grow across customers, products, and revenue. Our platform expansion, new categories, and EU marketplace rollout position OTTO as the destination for European online shopping.
€7B
(↑9% YoY)
Gross Merchandise Volume
12.2M
(↑4% YoY)
Active Customers
€916M
(↑24% YoY)
EBITDA
EU Expansion
Now opening to all European sellers
GMV Growth (€B)
€5.0B
2021
€6.5B
2022
€7.0B
2023
START SHOPPING TODAY
YOUR NEXT FAVOURITE STORE.
Join 12.2 million customers already enjoying the best of German retail. Discover fashion, home, electronics and more — with fast delivery, easy returns, and unbeatable deals.
→ Visit otto.de
New customer? Get €10 off your first order.
otto.de · @otto_de
Since 1949
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