Firework: Shoppable Video & Livestream Shopping Platform

Firework

Video Commerce & Livestream Shopping Platform

Enabling brands and retailers to embed shoppable video experiences directly into their own websites and apps.

Product Introduction & Analysis · 2026

What is Firework?

An enterprise video commerce platform that transforms brand websites into shoppable video experiences.

Short-Form Video

Embed TikTok-style shoppable videos directly on brand websites and apps.

Livestream Shopping

Host live shopping events on owned channels — no third-party platform required.

1:1 Video Commerce

One-to-one personalized video product discovery for individual customers.

3.4x more sales

Brands using Shoppable Video

87% of consumers

say video convinced them to buy

Target Market & Customers

Who They Serve

Customer Pain Points Solved

Mid-to-Large Retail Brands

Fashion, beauty, consumer goods brands seeking richer digital storefronts

E-Commerce Companies

Online-first retailers wanting to boost conversion and session time

Enterprise Retailers

Large-scale retailers improving customer engagement and online revenue

Static product pages fail to engage modern shoppers

Traffic diverted to TikTok and social platforms

Loss of first-party customer data to third-party apps

Low conversion rates from traditional e-commerce UX

Serving enterprise brands across retail, beauty, consumer goods, and more

Firework's Technology

Core Technology

AI-powered video commerce platform combining content, data, and shopping

Shoppable video and livestream commerce embedded on brand websites and apps

One-to-one video and interactive product discovery features

Advanced analytics and content distribution across digital channels

What This Enables

Transforms static product pages into interactive, video-driven shopping experiences

Allows customers to discover and purchase without leaving the brand's environment

Increases engagement, conversion rates, and average session duration

Supports omnichannel commerce across web, mobile, email, and social touchpoints

Business Model Impact

Enables enterprise SaaS model by improving client performance

Helps brands retain first-party customer data instead of relying on third-party platforms

Creates high switching costs through deep integration into existing systems

Scales easily across multiple retailers without building its own marketplace

Organization & Capabilities

Organizational Structure

Product and engineering teams focused on AI, video infrastructure, and platform development

Enterprise sales and partnerships teams targeting large retailers and brands

Customer success and onboarding teams supporting implementation and adoption

Integration specialists working with systems like Shopify and Salesforce

Key Resources & Capabilities

Proprietary video commerce technology and AI recommendation systems

Strong integration capabilities with complex e-commerce ecosystems

Established relationships with enterprise clients and retail partners

Ability to deliver scalable, omnichannel video commerce solutions

Operational Strengths

Tight alignment between product, sales, and customer support functions

Deep system integration increases product stickiness and long-term retention

Strong capability to serve enterprise clients with customized solutions

Competitive advantage comes from combining technology, data, and platform integration

Firework vs. TikTok Video Commerce

Firework targets brands who want to own their video commerce — not rent it from a social platform.

Firework

TikTok Shop

Platform Ownership

Embedded on brand's own site/app

Hosted on TikTok's platform

First-Party Data

Brand retains all customer data

Data owned by TikTok

Target Audience

Enterprise retailers & brands

Gen Z / consumer social shoppers

Integration

Deep integration with Shopify, Salesforce, existing stacks

Limited to TikTok ecosystem

Content Control

Brand-controlled content & UX

Algorithm-driven, platform-controlled

Revenue Model

Enterprise SaaS subscription

Commission per transaction

Firework's key advantage:

Brands keep their customers, their data, and their brand experience.