GLO Mongolia Launch: Strategic Retail Partnership Proposal

Explore the strategic plan to launch GLO technology in Mongolia, featuring official distribution through CU and GS25 to eliminate the tobacco black market.

#business-proposal#market-entry#mongolia-retail#tobacco-industry#strategic-partnership#product-launch

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CONFIDENTIAL STRATEGIC PROPOSAL

GLO

Official Mongolia Launch

Establishing CU / GS25 as the Exclusive Official Gateway for BAT's GLO Technology

Prepared for: CU / GS25 Leadership | March 2026

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THE PROBLEM

The Problem:

A Broken Market

The Price Trap

Outdated Hyper Pro devices sold at 300,000 MNT. Sticks gouged at 18,000 MNT/pack by black-market sellers on Facebook and unregulated kiosks.

The Risk

No warranty. Inconsistent supply. Zero consumer protection. Buyers left completely exposed.

The Retail Gap

CU and GS25 are losing massive foot traffic to unregulated channels — because an official, affordable alternative doesn't exist... yet.

WILD
WEST

300,000 MNT

Black Market Device Price

18,000 MNT/pack

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THE SOLUTION

The Solution:

Official BAT GLO Distribution

We are bringing the latest GLO technology to Mongolia under an exclusive license from British American Tobacco. This isn't just a product launch — it's a market correction.

Legitimacy

Fully compliant with the 2026 Tobacco Tax Law. 100% legal, tax-paid products.

Exclusivity

This partnership depends on a Letter of Intent (LOI) from CU/GS25 to unlock final exclusive distribution rights.

Market Leadership

CU/GS25 becomes the FIRST and ONLY official home for GLO in Mongolia.

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PRODUCT ROADMAP

Product Roadmap:

The Apex Generation

We are skipping the old tech — launching the next generation of hardware.

ENTRY POWERHOUSE

GLO Apex

70,000 MNT

Induction Heating Technology

EasyView™ AMOLED Display

20+ Sessions Per Charge

Sleek Matte-Finish Metallic Body

Midnight Black

PREMIUM BUNDLE

GLO Apex Plus

150,000 MNT

Everything in GLO Apex PLUS:

Official Portable Charging Case Included

3 Full Days Use Without Wall Plug

Perfect for the Mongolian Lifestyle

High-Gloss Premium Finish

Royal Blue

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CONSUMABLES

The Consumables:

NEO & VEO Sticks

NEO

Real Tobacco. Real Satisfaction.

High-quality tobacco sticks for traditionalists. The authentic HTP experience.

15,000 MNT

/pack

For Traditional Tobacco Lovers

Existing Smokers

VEO

Tobacco-Free Innovation.

🌿 Made from Nicotine-Infused Rooibos Tea Leaves

Bypasses traditional tobacco restrictions. Smoother experience. 90% less harmful.

12,000 MNT

/pack

Our Volume King

Gen Z & Price-Sensitive Consumers

"VEO: The Secret Weapon to Convert Gen Z and Drive Volume"

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MARKET DATA

Market Comparison:

The 10% Blueprint

Why is this a guaranteed win? Look at our neighbors:

🇰🇷

South Korea

PROVEN

Month 12: 3.5% market share

Year 2: 10.5% market share

2026: ~20% market share

🇰🇿

Kazakhstan

PROVEN

Rapid adoption when official retail chains became primary touchpoints

🇲🇳

Mongolia (Projection)

OUR OPPORTUNITY

Year 1 Target: 7–10% of total tobacco market

Pricing 50–70% lower than black market

HTP Market Share Growth Trajectory

South Korea Yr1

South Korea Yr2

South Korea 2026

Mongolia Projection

10%

15%

20%

25%

3.5%

10.5%

~20.0%

10.0%

Matches Yr. 2 in KR
with pure retail approach

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PRICING STRATEGY

Pricing Strategy:

The Black Market Killer

Even after paying full tobacco excise taxes, our direct-from-BAT supply chain makes illegal imports obsolete.

ITEM

BLACK MARKET PRICE

OFFICIAL GLO PRICE

CONSUMER SAVINGS

GLO Device

300,000 MNT

70,000 MNT

–76%

Stick Pack (per pack)

18,000 MNT

12,000 MNT

–33%

Save 230,000 MNT

on device alone — vs. black market

6,000 MNT saved

on every single pack of sticks

At these prices, illegal imports become completely irrational for consumers.

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THE OPPORTUNITY

Be the First. Be the Only.

CU / GS25 as the Exclusive Official Home for GLO in Mongolia

Exclusive Rights

First-mover advantage as BAT's only official partner in Mongolia

New Revenue Stream

High-frequency repeat customers buying sticks every week

Kill the Black Market

Legally compliant, tax-paid products that eliminate illegal competition

What We're Asking For

By signing the Letter of Intent (LOI), CU/GS25 secures exclusive distribution rights with BAT. You aren't just buying inventory — you are securing a landmark exclusive partnership.

📝 Sign the LOI Today

📞 Schedule Partnership Meeting

"We will wipe out the Facebook black market, provide 100% legal tax-paid products, and drive a new wave of high-frequency customers into your stores every single day."

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