Gourmet Artisan Pasta Pitch for Blinkit Quick Commerce

Why Blinkit<br/>Gourmet?

The Case for Premium Artisan Pasta Brands on India's #1 Quick Commerce Platform

Donna Pastaia &nbsp;&nbsp;<span style="color: #A3862A;">&#9679;</span>&nbsp;&nbsp; Casarecce &nbsp;&nbsp;<span style="color: #A3862A;">&#9679;</span>&nbsp;&nbsp; Auroville &nbsp;&nbsp;<span style="color: #A3862A;">&#9679;</span>&nbsp;&nbsp; Our Pasta Lab &nbsp;&nbsp;<span style="color: #A3862A;">&#9679;</span>&nbsp;&nbsp; DEA: Lusso Pasta Boutique

Why Blinkit Gourmet?

45–52% Market Share

Blinkit is India's #1 quick commerce platform, dominant reach across Tier 1 cities

10–20 Min Delivery

Instant access to premium pantry items; impulse + planned purchase behavior

Gourmet Shelf = Premium Positioning

Dedicated gourmet section signals luxury, curated discovery for food-forward consumers

122% YoY Growth

Platform growing explosively; early movers capture category dominance

Blinkit Gourmet: Where Premium Brands Meet the Right Consumer, Instantly.

Brand-Category Fit

DONNA PASTAIA

Bronze-Extruded Artisan Pasta

Handcrafted in Auroville, organic & indigenous ingredients, India's first of its kind

CASARECCE

Clean Label Family Pasta

Wholewheat, eggless, kid-friendly shapes; ₹329–₹580 premium range

AUROVILLE

Heritage & Conscious Craft

Rooted in sustainability and slow food philosophy; unique origin story

OUR PASTA LAB

Fresh Pasta Pioneers

Delhi-based, gluten-free & eggless options, diverse shapes including gnocchi

DEA: LUSSO PASTA BOUTIQUE

Vegan Luxury Pasta

Small-batch, sun-dried, nature-inspired colors from organic pigments; ships globally

All five brands share a common DNA: handcrafted quality, clean ingredients, and a premium story — perfectly aligned with Blinkit Gourmet's curated consumer.

The Opportunity

$1.22B

Indian pasta market size today

13.89% CAGR

Market growth rate through 2034

$4.34B

Projected market size by 2034

Rising urban middle class (481M urban population) seeking international, gourmet food experiences

Health-conscious consumers driving demand for clean-label, whole wheat, gluten-free artisan pasta

Quick commerce enabling impulse discovery of premium pantry items — avg. order value ₹625+

Underserved gourmet pasta category on quick commerce — first-mover advantage for artisan brands

India's premium pasta consumer exists. They're on Blinkit. They're ready.

The Pitch in Three Lines

Blinkit Gourmet is the fastest-growing premium shelf in Indian quick commerce.

These 5 artisan pasta brands are exactly what the gourmet consumer is searching for.

The window is now — before the category gets crowded.

Let's place Donna Pastaia, Casarecce, Auroville, Our Pasta Lab & DEA: Lusso Pasta Boutique on Blinkit Gourmet — and own the premium pasta category.

Confidential | April 2026