CITIES: Retail-First Esports Pitch Deck

CITIES

The Battle of Alberta Pilot

300 kilometers of road. 50 years of grudges. One new way to settle the score.

780 · EDMONTON

403 · CALGARY

PoC Pitch Deck · 2026

THE PROBLEM

The Commercial Dead Zone

THE REVENUE GAP

Esports treated as a marketing expense. Tournament organizers & local communities earn $0 in sustainable, tangible revenue.

PASSIVE CONSUMPTION

Broadcasts are designed to be watched, not interacted with. No physical tie-in or 'game day' ritual that opens wallets.

THE IDENTITY CRISIS

Teams represent abstract brands like 'Cloud9', not geographic homes. No home turf = no local density, no food sales, no regional pride.

THE SOLUTION

CITIES

Retail-First. Regionally Anchored. Direct Revenue.

RETAIL-FIRST ESPORTS

Shift focus from pixels to physicality. Apparel, food partnerships, and bragging rights fans actually want to buy.

THE REGIONAL BLUEPRINT

Replicate the NHL model. Anchor competition to geography. The Battle of Alberta taps 50 years of hard-wired rivalry.

DIRECT MONETIZATION

Own the revenue streams outside the game client: merchandise margins, delivery affiliate fees, and Twitch Prime digital tickets.

THE NARRATIVE

300 KM OF ROAD.

50 YEARS OF GRUDGES.

ONE NEW WAY TO SETTLE THE SCORE.

780 · EDMONTON

North Alberta pride. Oil country. The underdogs who never quit.

403 · CALGARY

Foothills swagger. Finance and flames. Always backing their boys.

Every Wednesday night. The rivalry continues.

REVENUE PILLARS

Three streams we own outside the game client

MERCHANDISE

The Jerseyed Player Program

Champions earn their city's colors. Professional-grade jerseys ($70–$95). % of every Pro jersey sale goes directly to the player.

Margin-bearing physical product

FOOD (SKIP)

The Game Night Routine

Skip affiliate program: 1% existing / 4% new customer. Track 'Orders per City' live on stream. Turn eating into a competition.

Affiliate fee per order

DIGITAL TICKETS

The Prime Ticket Campaign

Amazon Prime subs act as season passes. Grants priority for 'Play a Pro' matches and 'Grudge Match' voting rights.

Recurring digital subscription

HIGH-ENGAGEMENT FEATURES

Designed to convert viewers into participants

GRUDGE MATCH REPLAYS

Community-Driven

Any match from a previous week can be 'called out' for a replay the following week — if the community votes for it. The fans control the rematch.

PLAY A PRO · BOSS FIGHT

Viewer Activation

High-engaging viewers earn the right via Channel Points to challenge the night's MVP in a 1-round showdown. Winner gets a 'City Supporter' prize pack.

WATCH PARTY LOTTERY

Sponsor-Proof Metric

Weekly $50 Skip gift card for the best 'Watch Party Selfie.' Proves to sponsors that our audience gathers in rooms — not just watching solo.

Passive viewers cost nothing. Activated fans spend.

THE ROADMAP

From Pilot to Provincial Franchise

PoC Pitch Deck · 2026

4 WEEKS · ONLINE

THE PILOT

Edmonton vs. Calgary online. Validate that local narrative drives higher ARPU than generic regional tournaments.

POST-PILOT · LIVE HUBS

THE SATELLITE

Partner with local venues: The Banquet (Calgary) & Overklocked (Edmonton) for Open Qualifier watch parties.

FUTURE · FRANCHISE

EXPANSION

Once Alberta model is profitable, expand to Vancouver and Winnipeg rivalries.

Alberta first.

Then the country.

THE PITCH IS SIMPLE.

Build the infrastructure the league forgot.

We're not asking esports to change. We're building what was always missing — the local economy around it.

4 WEEKS

Pilot Duration

2 CITIES

Edmonton vs. Calgary

$0 → ?

Revenue to Validate

780 · EDMONTON

403 · CALGARY

Cities · PoC Pitch · 2026