QuitKit: Teen Vaping Cessation Startup Pitch Deck
Discover QuitKit, a dedicated app and zero-nicotine device designed to help young people quit vaping and smoking through gamification and community support.
QuitKit
Cut Down. Level Up. Breathe Better.
A business pitch by [Team Name]
Presented to: Schools, Parents & Health Organisations
Why Does This Even Matter?
Vaping and smoking among young people is getting worse. Most quit apps are built for adults. There's nothing made specifically for teens that actually gets them.
There are almost NO quit tools designed for young people.
1 in 8
teens in the UK have tried vaping
980,000
young people aged 11-17 vape
5.5%
teen smoking rates in 2024 (a recent RISE)
13 - 16
is the age when most start
What is QuitKit?
Two things. One goal. Quit for good.
The QuitKit App
log every vape or cigarette
earn points for cutting down
share your journey safely
(gum, breathing exercises, walks)
The QuitKit Vape Device
Same shape and feel as a vape
zero nicotine, zero chemicals
Gives you that hand-to-mouth feeling
Syncs with the app to track your usage
Built by young people, for young people.
Who's QuitKit For?
Young People (Age 13–21)
The ones who actually need to quit. We speak their language — no 🎒<br/>Young People (Age 13–21)<br/><br/> lectures, just support.
Schools & Colleges
Partner with us to offer QuitKit as a wellbeing resource. Help students before it gets serious.
Parents & Guardians
Give parents a tool to support their kids without confrontation. 💙<br/>Parents & Guardians
Health Organisations & NHS
Bulk licences for health trusts, GP surgeries and youth services.
Starting in the UK. Scaling nationally.
Primary target: 13–21 year olds in UK secondary schools and colleges
Inside the App
Simple. Supportive. Actually fun to use.
Habit Tracker
Log every vape or smoke. Watch the numbers drop. See your progress over days, weeks, months.
Rewards System
Earn QuitCoins every time you cut down. Redeem for vouchers, badges and real rewards.
Community Groups
Join a safe, moderated space with other young people on the same journey. Share wins, get support.
Healthier Alternatives
Get personalised tips: chewing gum, breathing exercises, cold water, short walks — things that actually help.
The Device — Not a Vape. A Weapon Against Vaping.
Same feel. Zero harm.
Flavoured Water
Zero nicotine. Zero chemicals. Just water vapour.
Hand-to-Mouth Action
Keeps the habit feeling without the addiction.
App Connected
Syncs via Bluetooth to track every puff in real time.
Customisable Flavours
Mint, berry, citrus and more. Tastes good, does nothing bad.
Rechargeable & Refillable
Eco-friendly. Built to last through your quit journey.
Designed to look just like a vape — so there's no social pressure or awkwardness when switching.
What Does It Cost to Start?
Here's what we need to get QuitKit off the ground.
App Development (MVP — basic working version)
£15,000
Device Prototype (1 working sample)
£8,000
Device Manufacturing (first 500 units)
£12,500 (£25 each)
Branding & Design (logo, packaging, app UI)
£2,000
Website
£800
Marketing & Social Media Launch
£1,500
Legal & Business Setup
£700
TOTAL STARTUP COST
£40,500
We're looking for seed investment or a grant to fund development. Possible routes: UK Government Youth Enterprise Grant, NHS Partnership funding, school wellbeing budgets.
Profit & Loss — Year 1 & Year 2
Realistic numbers. Real potential.
YEAR 1
REVENUE (Year 1)
App subscriptions: £4.99/month × 500 users = £29,940/year
Device sales: £29.99 × 500 units = £14,995
School/Org licences: £500 × 10 schools = £5,000
£49,935
COSTS (Year 1)
App server & maintenance: £2,400
Device manufacturing (500 units): £12,500
Marketing: £3,000
Staff/admin: £4,000
Packaging & shipping: £1,500
£23,400
PROFIT Year 1
£26,535 ✅
YEAR 2 PROJECTIONS
Scale to 2,000 app users + 50 school licences
Estimated Revenue Year 2
£168,000
Estimated Costs Year 2
£62,000
Estimated Profit Year 2
£106,000 📈
Year 1 we break even and make a small profit. By Year 2 with school partnerships the growth is significant.
How QuitKit Makes Money
Multiple ways to earn. Built to grow.
App Subscription
£4.99/mo or £39.99/yr
Per user. Includes premium features: full rewards system, community access, and personalised tips.
Device Sales
£29.99
Per QuitKit device. Sold online and through school nurse offices, pharmacies, health clinics. Refill packs: £5.99 for 3 flavoured water cartridges.
School Licences
£500/year
Per school. Includes: app access for all students, staff dashboard to monitor progress, and monthly wellbeing reports.
Future: NHS & corporate wellness partnerships for bulk deals
Why QuitKit is Different
There's nothing else like this.
QuitKit
Other Quit Apps
NHS Stop Smoking
Made for teens?
Physical product too?
Rewards & gamification?
Community for young people?
App + device together?
We're not just an app.
We're not just a product.
We're a movement.
Help Us Change This.
980,000 young people in the UK are vaping right now. QuitKit is how we fix that.
Back us
help fund the first prototype and app build
Partner with us
schools and health orgs get early access
Spread the word
share QuitKit with anyone who needs it
Presented by a team of 14 year olds with a real idea and a real plan.
Cut Down. Level Up. Breathe Better.
Thank You
- pitch-deck
- startup
- healthcare-technology
- vaping-cessation
- youth-health
- business-plan
- health-app