WellSpring Atlanta: Wellness Real Estate Investment Deck
Explore a $112M master-planned community pitch for Harmonia Atlanta. Integrated wellness housing, biophilic townhomes, and lifestyle commercial infrastructure.
HARMONIA ATLANTA
A New Model for Conscious Living & Integrated Wellness
Atlanta, Georgia | Master Planned Community
VISION & MISSION
Correction of the Fragmented Urban Lifestyle
Redefining home as a sanctuary for physical, spiritual, and economic acceleration.
A holistic ecosystem integrating diverse housing with high-frequency wellness amenities.
Leveraging the 'Wellness Real Estate' boom (projected $197B market growth).
THE PROBLEM: DISCONNECTED LIVING
Fragmented Lifestyle
Urban residents commute to live, commute to work, and commute to heal. Quality of life is lost in transit.
Wellness Void in Housing
Typical mixed-use developments prioritize retail density over human health, lacking green spaces and spiritual infrastructure.
Isolation Epidemic
Despite density, Atlanta residents face increasing social isolation. Demand is shifting toward community-centric 'village' models.
THE SOLUTION: ONE INTEGRATED ECOSYSTEM
RESIDENTIAL SANCTUARY
WELLNESS INFRASTRUCTURE
COMMERCIAL & SOCIAL
MASTER SITE LAYOUT
North Zone: 100 Apartments & 40 Townhomes
East Enclave: 25 Luxury Single-Family Homes
Central Plaza: Retail, Food Court, Theater
The Heart: Wellness Gym, Yoga, Crystal Room
South Lawn: Amphitheater & Gardens
RESIDENTIAL BREAKDOWN: 165 UNITS
Wellness Apartments (100): Efficient 1-2 bedrooms focusing on young professionals. Avg Size: 850 sqft.
Eco-Townhomes (40): 3-story units with rooftop gardens for growing families. Avg Size: 1,800 sqft.
Estate Homes (25): High-end single-family lots offering privacy within the community. Avg Size: 3,200 sqft.
Cash Flow & Profitability
Tropical Serenity Meets Modern Urban Living
Our 40 signature townhomes bring the tranquility of Ubud to Atlanta. Designed with biophilic principles, each unit blurs the lines between indoor and outdoor living, creating a sanctuary for rest and rejuvenation.
Seamless Indoor-Outdoor Flow with Retractable Glass Walls
Private Rooftop Sanctuaries & Vertical Gardens
Natural Materials: Teak, Stone, and Living Walls
~$6.7M
58–60%
15–25%
1.2+
• Lower occupancy, slower rent growth anticipated in early phases<br>• Cash flow: slightly negative first 1–2 years, stabilizing thereafter<br>• Strategy: Phased unit release to match absorption
BALI-INSPIRED TOWNHOMES
Tropical Serenity Meets Modern Urban Living
Our 40 signature townhomes bring the tranquility of Ubud to Atlanta. Designed with biophilic principles, each unit blurs the lines between indoor and outdoor living, creating a sanctuary for rest and rejuvenation.
Seamless Indoor-Outdoor Flow with Retractable Glass Walls
Private Rooftop Sanctuaries & Vertical Gardens
Natural Materials: Teak, Stone, and Living Walls
COMMERCIAL & REVENUE AMENITIES
The Agora Plaza: Curated food court featuring organic/local vendors + boutique retail.
Cine-Lounge: 5-screen luxury movie theater available for private events and conferences.
The Light Gym: Membership-based wellness hub with yoga, sound baths, & crystal healing.
Event Amphitheater: Hosting festivals, weddings, and concerts (Max cap: 500).
MULTIPLE REVENUE STREAMS
Robust Residential Core: ~55% of revenue from stable housing leases/sales.
Experience Economy Layers: ~45% upside from high-margin amenities (events, wellness memberships).
MARKET OPPORTUNITY: ATLANTA SCALE
Atlanta Population Growth: +1.4% Annually (Top 5 in US)
Mixed-Use Premium: 20-30% Rent Premium for Walkable Communities
DEVELOPMENT COST BREAKDOWN
TOTAL ESTIMATED PROJECT COST: $112,000,000
OPERATING & STAFFING STRUCTURE
Management
• Community Director • Residential Manager • Commercial Leasing Agent
Operations & Site
• 24/7 Security Team • Maintenance Lead • Landscaping Crew (Outsourced) • Janitorial Staff
Wellness & Events
• Gym Manager • Event Coordinator • Garden Horticulturist • Yoga Instructors (Contract)
FINANCIAL PROJECTIONS (5 YEAR)
Target Stabilization: Month 26
Exit Cap Rate Assumption: 5.5%
PHASING STRATEGY
PHASE 1: FOUNDATION
Residential Construction (Apts/Townhomes) + Gym Core. Establish cash flow via pre-leasing.
PHASE 2: DESTINATION
Commercial Plaza, Theater, & Food Court. Activates the public realm and retail revenue.
PHASE 3: EXPANSION
Luxury Single-Family Homes + Full Event Programming. Maximizes land value.
Project Components & Cost Breakdown
ENVIRONMENTAL: LEED Silver construction, solar-ready roofs, rainwater harvesting for community gardens.
SOCIAL: Combating urban loneliness through design. Creating ~150 permanent local jobs.
GOVERNANCE: Transparent stakeholder engagement and community-led programming board.
COMPETITIVE ADVANTAGE
Holistic Integration
Competitors offer a gym. We offer a lifestyle ecosystem where housing, health, and commerce reinforce each other.
Revenue Resilience
Diversified income streams (Events, Retail, Subscriptions) protect NOI against residential market fluctuations.
Destination Appeal
A unique cultural anchor for Atlanta that attracts tourism and regional visitors, not just residents.
EXIT STRATEGIES
Primary Strategy: Refinance at Stabilization (Year 3) to return original capital, creating an infinitely yielding asset for long-term hold.
Building the Future of Living
$35,000,000 EQUITY
Use of Funds: Land Acquisition, Pre-Development, Phase 1 Horizontal & Vertical.
Seeking: Strategic Impact Partners / Institutional Capital.
Target IRR: 18-22%
Join us in creating a sanctuary where wellness, community, and prosperity converge—a legacy investment that redefines the modern lifestyle.
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