FAM AI Connect Brand Style Guide 2026
Complete visual identity and brand guidelines for FAM AI Connect, featuring photography styles, mobile UI standards, and family-centric design principles.
OFFICIAL BRAND DOCUMENT
FAM AI
CONNECT
Brand Style Guide
Version 1.0 — 2026
Every image. Every screen. One vision.
01 — Brand Personality
Who We Are
Warm & Caring
We speak like a trusted family doctor, not a tech company.
Confident & Clear
Every word earns its place. We are direct, never clinical.
Intelligent & Human
AI that feels like a person who truly knows your family.
Premium & Accessible
Apple-level polish that anyone from age 8 to 88 can use.
Designed for families. Trusted by everyone.
02 — Photography Style
Real Moments.
Natural Light.
Golden hour & soft window light only
Real families — diverse, multigenerational
Warm tones: cream, amber, sage, blush
Candid expressions, never staged poses
No blue-tinted stock photography
No white-coat medical imagery
No dark or moody backgrounds
No overly retouched faces
03 — Color Palette
Our Colors
04 — Typography
Type that Speaks
Family First.
Display
Bold 700
Slide titles, hero headlines, covers
Light 300
Your family's health, beautifully organized.
Regular 400
AI-powered insights for every generation.
SemiBold 600
Connect. Care. Thrive.
Interface
UI text, body copy, buttons, labels
FAMILY HEALTH DASHBOARD
Accent
Section labels, pill tags, nav items
05 — Icon Style
Icons That Guide
Line icons. Rounded caps. 2px stroke. Always teal or gray.
06 — Mobile UI Style
Clean. Warm. Effortless.
Rounded corners: 16–24px radius on all cards
Card shadows: soft 0 4px 20px rgba(0,0,0,0.06)
Bottom tab navigation: 5 items, teal active state
Touch targets: minimum 48x48px for accessibility
White cards on warm #F5F3F0 background
Teal CTA buttons: full-width, 52px height, 26px radius
Mini Component Library
Book Appointment
Search medications...
Resting Heart Rate
68
bpm
07 — Website Style
Web That Feels Like an App
Nav Style
Content Cards
Web Type Scale
16–24px corner radius on all cards.
Health Intelligence for the Whole Family.
Connect your family's health data into a seamless ecosystem.
Get Started Free
09 — Device Mockup Standards
Showcase on the Right Stage
Always use these exact device frames. No exceptions.
iPad Pro
Silver only. Portrait or landscape.
iPhone 15 Pro
Silver / Natural Titanium only. No black frames.
MacBook Pro
Silver only. Always show real UI.
Use only Apple device frames in Silver/Titanium
Always show real FAM AI Connect UI — no placeholder content
Soft ambient shadow: 0 20px 60px rgba(0,0,0,0.4)
3/4 angle OR straight-on — no extreme angles
10 — Family & Senior Photography
Every Generation. Every Moment.
Photography Rules for Real Families
Always include 3+ generations when possible
Senior subjects must be lit warmly — no harsh shadows on faces
Use wide aperture (f/1.8–2.8) for soft, emotional backgrounds
Capture genuine interaction with technology — not posed phone-holding
Clothing: Natural, warm tones — cream, sage, soft blue, white. No logos.
Location: Modern homes, gardens, kitchens, living rooms — never hospitals
These standards protect the dignity and warmth of every family we serve.
One Brand.
One Family.
One Vision.
This guide is the single source of truth for all FAM AI Connect visual communications. Every image, every screen, every touchpoint must reflect these standards.
FAM AI Connect — Brand Style Guide v1.0 — 2026
Brand Personality
Photography
Color
Typography
Icons
Mobile UI
Website
Composition
Devices
Family Photography
- brand-style-guide
- design-system
- visual-identity
- ai-healthcare
- mobile-ui-design
- brand-strategy
- healthcare-technology