TrustLayer: Performance-Based Payouts for Influencers
Discover TrustLayer, the platform enabling outcome-based payments for influencers and brands. Learn how to track ROI and automate creator payouts.
TrustLayer
Pay creators only when brands get results.
The Problem
India-first, but a global issue
Influencer marketing is highly unstructured, especially in India.
Brands pay upfront with zero guarantee of results.
Small and mid-sized businesses lose money and trust.
Influencers face delayed payments, disputes, or non-payment.
No transparent system to track performance or enforce fairness.
Why This Exists
Social platforms optimize for attention, not business outcomes.
Agencies act as unaccountable middlemen.
No shared infrastructure tracks results and payments.
Fundamentally broken trust between brands and creators.
The Solution
TrustLayer: A Performance-Based Platform
Brands define outcomes (sales, leads, installs).
Influencers promote using tracked links or codes.
Payments are released automatically when outcomes occur.
TrustLayer handles tracking, payouts, and reputation.
How It Works
Brand creates campaign & sets bounty.
Influencer joins based on relevance.
Promotes with tracked link.
Platform verifies result.
Automatic payout released.
PERSONA: Ayesha
18K Instagram Followers (Tier-2 City)
Previously struggled to get paid on time.
Joins TrustLayer for predictable income based on results, not just 'likes'.
PERSONA: Raj
D2C Skincare Brand Owner
Burned budget on influencers with zero ROI.
Uses TrustLayer to pay only for verified sales. No agency fees.
Influencer Value Proposition
Guaranteed and automated payouts.
No chasing brands or agencies for payment.
Reputation score improves future earnings.
Small creators compete on performance, not follower count.
Brand Value Proposition
Zero upfront risk.
Transparent ROI on every dollar.
Direct access to performance-proven creators.
Scalable for MSMEs and large brands alike.
Revenue Model
We only make money when the brand and influencer succeed.
Percentage take rate on successful transactions.
No result = No payment = No fee.
Why This Is Big
The creator economy is booming, but payment infrastructure is missing. India has millions of MSMEs ready for performance marketing.
Long-Term Vision
Be the Trust & Payment layer for the global creator economy.
Expand globally after India success.
Add financial products (loans, cards) based on reputation.
- influencer-marketing
- pitch-deck
- creator-economy
- performance-marketing
- marketing-strategy
- startup
- fintech