# ElderGuard AI Pitch Deck: Ambient Contactless Elder Care
> Discover India's first ambient AI safety platform for the elderly. No wearables, real-time fall detection, and contactless vitals monitoring with WhatsApp alerts.

Tags: pitch-deck, elderly-care, health-tech, startup, artificial-intelligence, india, ambient-monitoring, safety
## Slide 1: ElderGuard AI Overview
* **Problem:** Average 4.7-hour delay before a fall is discovered.
* **Market:** 38 million households with elderly at risk in India.
* **Solution:** First ambient, contactless AI safety platform — no wearables required.

## Slide 2: The Core Problem
* Elderly living alone face undetected medical crises.
* Hip-fracture admission costs average ₹3.8L.
* Wearable compliance is only 37% after 30 days among those aged 70+.

## Slide 3: The AI Solution
* **Fall Detection:** MediaPipe Pose AI with <5 second alert time.
* **rPPG Vitals:** Contactless heart rate and SpO₂ monitoring via camera.
* **WhatsApp Alerts:** 95%+ open rate for immediate family notification.

## Slide 4: Market Opportunity
* **TAM:** ₹50,400 Cr/yr for ambient elderly monitoring in India.
* **SAM:** ₹15,200 Cr/yr across 38 million urban households.
* **Growth:** 3.6% annual growth in 60+ population.

## Slide 5: Business Model & Pricing
* **Guardian Basic:** ₹499/mo (Fall detection + Alerts).
* **Guardian Plus:** ₹999/mo (Vitals + Medicine reminders).
* **Guardian Pro:** ₹1,999/mo (Priority + Multiple patients).
* **Institutional:** ₹299/patient/mo for B2G/NGO bulk licensing.

## Slide 6: Traction & Projections
* Projections: Year 1 Revenue ₹9.5 Cr scaling to ₹134.8 Cr by Year 3.
* User feedback emphasizes the benefit of non-wearable tech for long-distance caregiving.

## Slide 7: Competitive Moat
* Differentiators: Camera-based (no wearable needed), WhatsApp-native alerts, and proprietary Indian fall-signature dataset.
* Cost Moat: Edge AI running on affordable ₹4,000 hardware.

## Slide 8: Fundraising Ask
* **Raising:** ₹2 Crore Seed Round.
* **Goals:** Deploy 5,000 units and achieve ₹4.5 Cr ARR in Year 1.
* **Use of Funds:** 40% Product Scale, 30% Sales/Marketing, 20% B2G Pilots, 10% Ops.
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