# Armaf 2025 Performance & 2026 Growth Strategy
> Discover Armaf's 2025 sales performance and 2026 expansion plans, including targets of 5.6M AED and growth strategies for Dubai and Bahrain Duty Free.

Tags: armaf, growth-strategy, business-performance, retail-expansion, duty-free-sales, fragrance-industry, market-analysis
## 2025 Exceptional Performance & 2026 Outlook
* Strategic growth and expansion roadmap for the Armaf brand.

## Executive Summary
* **2025 Momentum:** Reached sell-in value of 3.5M AED (55,918 units).
* **2026 Targets:** Aggressive target of 5.6M AED (+37%) and 90,000 units.
* **Market Standing:** Maintained Top 70 ranking in Fragrance at Dubai Duty Free.

## 2025 Sales Data
* **Annual Total:** 3.95 Million AED total purchase value.
* **Peak Month:** December saw 1.34M AED in purchase value.
* **Quarterly Performance:** Q4 contributed approximately 48% of the annual total.

## Market Positioning
* **Dubai Duty Free (Fragrance):** Ranked #68.
* **Dubai Duty Free (P&C):** Ranked #91.
* **Bahrain Duty Free:** Ranked #50.

## Strategic Growth Roadmap 2026
* **January:** Al Waha opening & TRSS Atrium 4.
* **March:** Uzbekistan opening & Egypt listing.
* **May:** JDFS listing & Al Waha replenishment.
* **July:** Qatar opening & Dubai Duty Free extension.
* **Strategic Moves:** Permanent podiums in Bahrain and high-traffic pop-ups in Terminal 3 via JC Decaux.
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