# Business Case: La Banque Postale × papernest POC
> An overview of the 6-month POC between La Banque Postale and papernest, focusing on revenue upside, customer engagement, and low-risk implementation.

Tags: business-case, fintech-partnership, banking-innovation, customer-engagement, revenue-strategy, poc-framework
## POC Business Case: La Banque Postale × papernest
- Executive summary highlighting conservative assumptions and low operational risk.

## POC Parameters & Scope
- **Duration:** 6 Months to capture life events.
- **Target Audience:** 25k–30k Customers (capped for measurement).
- **Channels:** App and CRM (owned channels only).

## Business Case: Assumptions & Economics
- **Activation Rate:** 10–12%.
- **Customer Value:** 5–10 hours saved per user.
- **Unit Economics:** papernest LTV €80–100 / CAC €15–20.
- **Revenue Share:** €15–25 per user for LBP.
- **Projected Revenue:** €40k–€85k.

## Value Flow Analysis
- **Customers:** Save time and stress by delegating admin tasks.
- **papernest:** Monetizes via supplier commissions and acquires high-intent users.
- **La Banque Postale:** Increases NPS and gains a share of commissions.

## Strategic Impact
- Projected **+3–5 point impact on NPS**.
- Strengthens 'Daily Banking' relevance and customer experience.

## Summary & Decision
- Recommendation to approve POC launch due to incremental revenue and minimal risk.
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