# DÉDÉ: Accessible Bathroom Design for Seniors
> Discover DÉDÉ, a startup transforming senior safety with designer modular support bars that blend medical durability with high-end furniture aesthetics.

Tags: accessible-design, silver-economy, bathroom-safety, senior-living, industrial-design, home-adaptation, startup-pitch, aging-in-place
## DÉDÉ | Accessible Design for Everyday Life
* Safety that feels like furniture.
* Identifying the design stigma: 64% of users delay bathroom adaptation due to the clinical look of dependence.

## The Hard Facts
* 80% of domestic falls occur in the bathroom.
* 9/10 seniors hope to age at home (Ifop 2023).

## The Market Opportunity
* **TAM:** Global accessible home design market (€2.1B).
* **SAM:** European market (€420M).
* **SOM:** Initial capture projection of ~1% (€4.2M).
* Serving an aging population where 21.3% are over 65.

## Inclusion & Innovation
* **Product:** The DÉDÉ Smart Support Bar.
* **Features:** Modular L-bar system, magnetic quick-clip sockets, anti-slip soft-touch grip.
* **Price:** Target price of €129.
* **Standards:** CE Compliant (EN 12182).

## Competitive Landscape & Strategy
* Positioned to fill the 'White Space' between clinical medical equipment (Etac, Handicare) and high-end home design.
* **Target Segments:** Individuals 60+, caregivers, occupational therapists, and certified renovators.
* **Distribution:** Direct via website/Amazon and B2B partnerships with HANDIBAT installers.

## Business Roadmap
* **Leader:** Norberto De Figueiredo, 25 years experience, Compagnon du Devoir.
* **2026:** Launch and validation.
* **2027:** Expansion into seats and mirrors.
* **2028:** DÉDÉ+ Sensors and predictive safety tech.
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