# DÉDÉ: Aesthetic & Modular Bathroom Safety Design
> Discover DÉDÉ, the startup redefining home accessibility with modular, magnetic support bars that blend safety with modern interior design.

Tags: accessible-design, home-safety, medtech, startup-pitch, silver-economy, elderly-care, interior-design
## DÉDÉ | Accessible Design for Everyday Life
* Vision: "Safety that feels like furniture."
* Focus: Redefining safety aids through aesthetic, modular solutions.

## Executive Summary
* Problem: 80% of homes are unadapted; seniors reject safety aids due to 'design stigma.'
* Market: €2.1B Total Market in France supported by MaPrimeAdapt incentives.
* Target: Launch in Lyon (2026), break-even at 7,500 units sold.

## The 'Bathroom Gap'
* 80% of domestic falls occur in bathrooms.
* 64% of people delay home adaptation due to the clinical look of existing rails.

## Product: The DÉDÉ Smart Support Bar
* Features: Modular magnetic system, LED-assisted grip, high-grade aluminium.
* Pricing: Retail price of €129.

## Market Analysis (TAM / SAM / SOM)
* TAM (Total Access Market): €2.1B (France bathroom adaptation).
* SAM (Serviceable Market): €420M (Safety rails & mobility aids).
* SOM (Obtainable Market): €4.2M (Realistic 3-year capture goal).

## Business Strategy & Target Segments
* Primary Target: Seniors 60-85 and their adult children.
* Secondary Target: Renovation firms, EHPADs, and occupational therapists.
* Distribution: DTC website, Leroy Merlin, Amazon, and public programs.

## Unit Economics & Forecast
* Production Cost: €85.10
* Retail Price: €129.00
* Gross Margin: 34%
* Year 1 Target: 3,000 units (€387k turnover).

## Roadmap
* 2026: Smart Support Bar & DEDE RailWay.
* 2027: Smart Seat & Mirror.
* 2028: DEDE+ Predictive Sensors.
---
This presentation was created with [Bobr AI](https://bobr.ai) — an AI presentation generator.