# Handicrafts Accessories Business Model Canvas - Sara Naqvi
> Explore a comprehensive Business Model Canvas for a sustainable handicrafts accessories brand. Learn about value propositions, customer segments, and more.

Tags: business-model-canvas, handicrafts, sustainable-fashion, entrepreneurship, artisanal-business, strategic-planning, marketing-strategy
## Handicrafts Accessories Business Model Canvas
* Presentation by Sara Naqvi covering the strategic framework for an artisanal accessories brand.

## Value Propositions
* **Uniqueness:** One-of-a-kind handcrafted designs.
* **Sustainability:** Eco-friendly sourcing (recycled metals, ethical fabrics).
* **Heritage:** Preservation of traditional cultural artisanship.
* **Customization:** Co-creation options for bespoke accessories.

## Customer Segments
* Identifying markets that value quality and ethics: Eco-conscious consumers, Cultural enthusiasts, Gift buyers, and Boutique retailers.

## Distribution Channels
* Multi-channel approach: Direct website (40%), Craft fairs (25%), Social media (20%), and Retail partners (15%).

## Key Resources & Activities
* **Resources:** Skilled artisans, raw materials (beads, leather), brand assets, and workshop equipment.
* **Activities:** Design, prototyping, material sourcing, quality control, and social media management.

## Customer Relationships
* Personal assistance via social media.
* Co-creation for bespoke items.
* Community building via 'Meet the Maker' events.

## Revenue Streams Planning
* Target Revenue Mix: Direct product sales (55%), Wholesale B2B (20%), Workshops/Classes (15%), and Custom orders (10%).

## Key Partners
* **Suppliers:** Local farms and ethical miners.
* **Logistics:** International and domestic courier services.
* **Retailers:** Local boutiques and pop-up events.

## Cost Structure
* Main expenditures: Raw materials (35%), Production labor (25%), Marketing/Ads (20%), Logistics (10%), and Overhead (10%).

## Business Model Canvas: Summary
* A visual summary of the nine building blocks: Partners, Activities, Resources, Values, Relationships, Channels, Segments, Costs, and Revenues.
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