# Strategic Control and HR Management for StudBudget App
> Explore how StudBudget applies controlling functions and HR management to optimize student financial tracking and achieve 10,000 MAU within 12 months.

Tags: management-strategy, hr-management, fintech-startup, balanced-scorecard, kpi, controlling-function, mobile-app-development
## Strategic Control and Performance Mapping for StudBudget

## Project Overview
* **Concept:** StudBudget is a mobile application for student personal finance management.
* **Key Features:** Expense tracking, budget planning, and spending analytics.
* **Target Audience:** Students aged 18–25 seeking to reduce financial stress.

## Control Strategy: Three Types
* **Feedforward Control:** Requirements gathering, security standards, and developer screening.
* **Concurrent Control:** Sprint reviews, daily stand-ups, and peer code reviews.
* **Feedback Control:** KPI analysis, CSAT surveys, and post-release retrospectives.

## Balanced Scorecard Strategy Map
* **Financial:** Sustainable growth and break-even within 12 months.
* **Customer:** Increase trust, satisfaction, and active user base.
* **Internal Processes:** Secure platform building and analytics-driven features.
* **Learning & Growth:** Fintech skill development and continuous innovation.

## Key Performance Indicators (KPIs)
* **Monthly Active Users (MAU):** Target of 10,000 by month 12.
* **Customer Satisfaction (CSAT):** Target score of ≥ 4.5/5.0.
* **Bug Resolution Time:** SLA of less than 24 hours for critical issues.

## Human Resource Management
* **Skills:** Flutter/React Native development, API integration, and cybersecurity.
* **Selection:** Technical live coding and behavioral interviews.
* **Motivation:** Flexible work, remote options, and innovation hackathons.
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