# JioBP North Region Performance Review & FY 25-26 Outlook
> Explore JioBP North Region's business metrics, network expansion, and strategic growth plans for FY 25-26 including LOI issuance and urban expansion.

Tags: jiobp, business-review, network-expansion, strategic-outlook, market-share, retail-growth, north-india
## North Region Overview & FY 25-26 Highlights
- **Network Presence:** Covers 6 JioBP states across 5 geographical states, representing 32% of the total network and 33% of network expansion.
- **Performance Metrics:** 6% market share and ~2% network share growth.
- **Proposal Funnel:** Evaluated ~1,229 proposals, issued 449 Letters of Intent (LOIs) — a 3.7x increase over FY 25.

## State & Segment-Wise Insights
- **Segment Growth:** Highways saw a 358% increase in LOIs; Urban segments grew by 200%.
- **Expansion Targets:** New urban locations include Udaipur, Meerut, Mohali, and Gurugram.
- **Leading States:** Rajasthan leads in urban LOI issuances; UPE drives highway growth with a 4x increase.

## Areas for Optimization & Improvement
- **Throughput Management:** 'Other Roads' now represent 27% of LOIs (265 units), requiring a balance to protect Throughput Per Outlet (TPO).
- **Financial Thresholds:** 11% of evaluated sites (53 total) failed to meet the IRR threshold in FY 26, compared to only 5 in FY 25.
- **RSA Expansion:** Grew from 5 in FY 25 to 14 in FY 26, though currently reactive rather than proactive.

## Strategic Outlook & Support Required
- **State Initiatives:** Prioritizing urban expansion driven by local state teams and transitioning to strategic collaborations.
- **Quality Control:** Implementing stricter screening for 'Other Roads' to focus on high-yielding locations.
- **Regional Support:** Strategic interventions needed in UPE & UPW due to supply and hospitality-related hospitality challenges.
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